Zindagi – First Indian Channel to go LIVE on Periscope

A category creator in the Indian entertainment space, Zindagi takes the lead once again to be the first Indian television channel to live stream its primetime line-up on Periscope. Starting tonight, October 3rd, 7:00 PM onwards, some of Zindagi’s all new primetime line-up will be streamed live till October 6th 2016. This will enable viewers to enjoy some of these shows LIVE and on-the go, anytime, anywhere on their internet connected devices.  The innovative live stream association with Periscope is a part of the robust marketing campaign designed to deliver both the core and surround across all traditional and digital mediums about Zindagi.

Periscope from Twitter, is the easiest way to live stream videos from a phone. Periscope enables users to share what's happening around them — with the whole world or just a few friends — as it happens LIVE and is available for iOS and Android. Zindagi’s association with Periscope will allow viewers an easy way to live stream Zindagi‘s new shows from their phone and share them. Periscope allows users to broadcast and explore the world through live video - all in real-time - through hearts and comments.

Zee Entertainment Enterprises Ltd. (ZEEL), Chief Business Officer, Mr. Sunil Buch said, “Zindagi is a thought leader in premium entertainment with a distinct character. With this initiative, Zindagi will be the first channel in the Indian television industry to live stream on Periscope and it will be simultaneous with the linear television feed. Some of our beautifully crafted stories will now be available to our audiences to access it anywhere on their phones so that they do not miss our shows. This association is yet another way to build advocacy through unique experiences that evoke the brand proposition ’Yeh Lamha Hi Hai Zindagi’ and mirror the viewers’ premium lifestyles.”

The No 1 premium entertainment channel, Zindagi’s uniqueness lies in the quality of its content and the increasing global sensibility amongst its evolved audiences. The shows being streamed include Gulshan Sachdeva’s Film & Shots, ‘Agar Tum Saath Ho’ at 7:00 PM, a rip-roaring comedy by Sunjoy Waddhwa’s Sphere Origins titled ‘TV Ke Uss Paar’ at 8:30 PM and at 10:00 PM, is Anupam Kher’s first fiction production on TV called ‘Khwaabon Ki Zamin Par’. 

Zindagi is the only entertainment channel that delivers premium viewers by its guaranteed and trusted content environment of good storytelling. This will enable brands to harness the power of rich content-mix and premium audiences delivered through Zindagi. The combined heritage and influence of Zee Entertainment Enterprises Ltd. as a leading global media conglomerate ensures that Zindagi continues to be uniquely positioned as a thought leader in premium entertainment.


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