Zivame is back with the 8th edition of India’s biggest intimate wear sale

The final countdown begins and it’s time for you to start building your cart! Zivame, India’s No 1 D2C intimate wear brand announced the arrival of “The Grand Lingerie Festival” (GLF)- India’s biggest intimate wear sale. The sale is scheduled to start from Wednesday, March 1st, 8PM. Endorsed by the cheerful Kriti Sanon, this edition of The Grand Lingerie Festival offers consumer’s 50000+ styles across 100+ brands!

One of India's most popular shopping events, Zivame’s Grand Lingerie Festival offers intimate wear for women for all her different occasions, moods and outfits. Along with Kriti Sanon, the event is being endorsed by popular TV faces across geographies from Krsyal D’Souza, Shanvi Srivastava, Malvika Menon, Aanchal Mujhal among others.

The brand has also roped in top influencers to create buzz around the event and encourage consumers to refresh their wardrobe for the upcoming ssummer season. The event will be promoted across multiple channels, including a large scale TV campaign, radio campaign, magazine ads across top metros and investments across digital channels.

Speaking about GLF, Khatija Lokhandwala, Head- Marketing, Zivame, said, “The Grand Lingerie Festival is a magnificent affair that celebrates intimate wear and gives consumers an opportunity to indulge in all that their hearts desire. Our campaign for the event aims to showcase the anticipation and excitement of shopping at the biggest intimate wear sale of the year and we hope that consumers will enjoy shopping their hearts out on account of the huge range of styles, attractive discounts, and fun games and contests”