Zovi.com to sponsor Gen Next prog. for LFW Summer / Resort 2013

Zovi.com is now the principal sponsor of the Zovi Gen Next program for Lakmé Fashion Week Summer / Resort 2013.

In a first-of-its-kind venture and as part of their initiative to encourage and provide a strong platform for upcoming designers, Zovi.com will manufacture and retail one exclusive garment designed by the Gen Next designers for SR 2013. Zovi.com’s first official announcement as principal sponsor is that the registration date for the LFW Zovi Gen Next Program has been extended up to 30th December 2012.

Lakmé Fashion Week is one of the most widely celebrated fashion events in the country and believes in providing some exceptional opportunities allowing designers to showcase their work on a larger scale. A platform conceived by LFW, the Zovi Gen Next Program, has become the most coveted program for encouraging young talent. Each season the Gen Next participants, most of whom display their collections for the first time, enjoy the exclusive privilege of opening for Lakmé Fashion Week.

Commenting on the first time association between Zovi.com and LFW, Mr. Manish Chopra, CEO Zovi.com said, “Zovi.com is a brand that truly believes in the integrity and artistic expressions of fashion .The brand is an exponent of creativity and innovation. Staying true to this, we are very excited to be associated with LIFW to encourage and support young talent who will pave the way Indian fashion in perceived in the future. We are delighted to support Gen Next, an initiative that strives to ensure that young talent is nurtured and strengthened to make them market-ready”

Zovi.com retails apparel, footwear, accessories for men and women and has recently introduced home furnishing and kids wear on the website all of which are designed by an extremely talented and creative in house team of designers.

Commenting on the association Purnima Lamba, Lakmé, Innovations said “Best-fit partnerships are key to Lakme Fashion Week and in Zovi.com we have found an ideal partner that connects with a burgeoning young audience that is choosing more often to shop online. The Gen Next program at Lakme Fashion Week represents a unique opportunity for the next young crop of talented designers in the country and with the opportunity to have one of their designs distributed via Zovi.com they will find a perfect platform to take their talent to the next level.”

“One of the key facets of Lakme Fashion Week is the business of fashion and we feel that this also has to represent fair business. By searching for sponsors with a vested interest in not only exposing their brand to a wider audience but also interested in fashion, we can help to develop and grow the entire industry. The Zovi.com LFW Gen Next Partnership fits perfectly with what we’ve always tried to achieve with Lakme Fashion Week and we’re confident it will be a successful partnership,” adds Saket Dhankar, Head Fashion, IMG Reliance.