1947 energy drink launches their Independence Day anthem: ‘Full Haq Se’

1947, the healthier energy drink by Sipwise Beverages, has collaborated with Dopeadelicz, a multi-lingual rap crew from Dharavi to come out with their Independence Day anthem called #FullHaqSe. The track, sung in five languages, underlines the importance of discovering freedom and celebrating it everyday. The 1947 #FullHaqSe anthem is composed in Hindi, Marathi, Gujarati, Tamil and Malayalam.

In the anthem, Dopeadelicz, who are recognized for composing rap tracks for Rajnikanth’s movie ‘Kaala’ urge young Indians to pursue their passions, make their dreams a reality and live their best life, full haq se.

The video of the anthem features Dopeadelicz along with a group of young athletes pursuing alternate sports. Shot in the streets of Mumbai, the gritty video highlights the streets from where these young, talented individuals come from and the spirit with which they pursue their passions.

Commenting on the launch of the track, Harish Mohan, Founder, Sipwise Beverages said: ‘’Our brand, 1947 stands for freedom. We believe that freedom is intrinsic to each and every individual and each of us only need to discover it. The song is positioned as a youth anthem, urging the youth to discover that internal sense of freedom and realize their true potential. We are pleased to have Dopeadelicz compose the track, which we hope becomes the anthem for youth all over the country.’’

On the collaboration, rap crew Dopeadelicz, said, “It is important for us to have the freedom to be ourselves and follow our dreams irrespective of how unconventional it may seem to the outside world. It is liberating to be able to pursue our aspirations, with the support of those around us. The collaboration with 1947 complemented our style. It was fun to be a part of it.”

The song will be distributed and streamed on platforms like Saavn, Jio Music, iTunes and Youtube.

1947 was formed with the idea to create a healthier energy drink. It uses optimum amount of caffeine, and uses a natural sweetener called inulin which is a great probiotic and improves gut health.