A Marketing Extravaganza by Star Gold for the World TV Premiere of Bajrangi Bhaijaan

Bajrangi Bhaijaan was an experience for cinema lovers and definitely a special one for Salman Khan fans. Star Gold, the channel that is premiering the mega blockbuster on 11th October is going all out to ensure that the film’s World TV Premiere is an enthralling experience. The leading Hindi movie channel has planned a plethora of unique marketing initiatives that will give viewers a chance to live the Bajrangi Bhaijaan moments before ushering in one of the biggest all-time hits into their homes.

As a treat for the three day weekend starting 2nd October, Star Gold will install augmented reality activations. This interactive activity will give the film aficionados an opportunity to ‘Dance with Bhaijaan’ and give them a feel of real environment and live dancing with the star. The activations are in malls across Mumbai (Infinity 2, Malad and Phoenix Market City, Kurla) and Delhi (Ambience Mall, Gurgaon) creating a memory that will last with them a lifetime.

Besides this, a unique flash mob on wheels will move through the cities of Mumbai, Lucknow, Kanpur, Ahmedabad and Baroda where tiny Bajrangi’s onboard a branded canter will perform the super hit Selfie Le Le Re at prime locations in all the centers.

Star Gold is also undertaking an in-cinema campaign with the film’s television premiere promos featuring alongside the much-anticipated Singh Is Bling. Additionally, the channel’s extensive print, radio, outdoor and social media campaigns are already underway.

Bajrangi Bhaijaan created history at the Box Office and Star Gold is leaving no stone unturned to ensure that it does the same on Television
Bajrangi Bhaijaan premiering 11th October, 12.30pm on Star Gold & Star GoldHD