Adgully Exclusive | Santa is on his way!!!

With festive season round the corner, fun and frolic days are back!! Its the best time to gift your loved ones, its Santa time!! HomeShop18 brings a thrilling option to gift your loved ones in a unique way where Santa Clause would deliver the gifts this Christmas. This is an all new 'Avataar' of HomeShop18. To add more flavor to the festive shopping experience, exclusive discounts would be offered with new introduction of, "December Delights', a distinctive promotion with delightful contests.

HomeShop18 believes that customer service is what the new age shoppers are looking for in the current market scenario and logistics is an imperative part of it.

On this occasion, Adgully caught up with Atrash Aman, Director, Marketing, HomeShop18 to know more about the new initiative.

Elaborating on the initiatives by HomeShop18 this Christmas, Aman said, "Fundamentally there are two things, firstly, at the end of the year we come up with a "Maha sale' which is underway right now. In addition to this, we have, "December Delights', something more specific which is going on around this Christmas where customers have a chance to win exciting prizes every time."

One may not hold any qualms in saying that during almost every festive occasion, HomeShop 18 does take on to new initiatives with the customers.

If one has to gauge on the spends that go into such initiatives, as told by Aman, "Though it's really hard to describe the actual spends, but it goes in few crores over the whole year if all the major initiatives would be included."

Speaking about how competitive is this space and how do they work towards retaining their position, he said, "Our position is our challenge over a couple of things. First we have a headstart above everyone. Second, we are the pioneers in terms of being the first 24hr online channel and third we have a very strong and large customer base. In addition to this, this year we have created a very substantial base over the online port and are now among the largest e-commerce portals."

They have an un-parallel infrastructure in terms of cost, warehousing space etc. So, in terms of position; the portal seems to be far ahead. "What makes us retain our position is our sharp focus to remain ahead", added Aman.

"The year 2011 has been really good", said Aman, "and the key focus areas for 2012 would be firstly, the customer and customer experience, show differentiation in terms of our products portfolio and enhancing our product portfolio", he said.

Adding a new customer every 6 seconds, HomeShop18's robust distribution set-up helps it reach out to over 3000 locations across the country. HomeShop18 offers a complete product range across all major categories; including digital, fashion & lifestyle, beauty products, jewellery, kitchen essentials, home & furnishings, kids' gear, books and many more.

Thus, the elaborate product range, premium quality customer service and the very tempting and lucrative offers and deals, has set the stage for a shopperholic to jump-start with the shopping spree!! | By Aanchal Kohli [aanchal(at)adgully.com]