After Rajesh Iyer, Vishnu Shankar to head &TV
Close on the heels of Rajesh Iyer’s exit, Zee Entertainment Enterprises Ltd (ZEEL) has elevated Vishnu Shankar to head &TV. The 8 year long association with the media giant had Shankar heading the business for Zing and Zee ETC Bollywood.
At ZEEL, his tenure started with the mandate of turning around the performance of Zing, Zee ETC Bollywood & Zee Trends. He is also responsible for launching India’s first 24 hour food channel (Khana Khazana), hereby expanding the organization’s footprint into the food genre. Shankar was also assigned the role of heading branding responsibilities for Zee Café and Zee Studio after which he launched Zee Studio HD and Zee Café HD subsequently.
Prior to joining ZEEL, Shankar was Programming Head at Zoom Television and has worked with B4U Television networks for 4 years.