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Aircel launches 'Bagh Bachaao Project' in the Sunderbans

Delivering on its firm commitment towards the noble cause of  tiger conservation in India, Aircel, one of India’s leading telecom operator, launched a new initiative the ‘Bagh Bachaao Project’ in the Sunderbans, as a part of its flagship ‘Save Our Tigers’ campaign, to spread awareness about human-animal conflict in this UNESCO World Heritage Centre.

Aircel has partnered with Sanctuary Asia, India`s leading wildlife magazine, for the ‘Bagh Bachaao Project, which is designed at increasing community participation and awareness towards the conservation of tigers in the Sunderbans.

As a part of the Bagh Bachaao Project, Aircel will be running two fully equipped edutainment boats with a projector, sound system, generators, library, conservation movies and a panel of wildlife photographs in the Sunderbans.

The boats will traverse the villages, around the peripheries of the Sunderbans Tiger Reserve and will be conducting a series of interactive activities like showcasing films, distributing pamphlets, organizing photo-exhibitions and various competitions to educate people about the conservation of the majestic animal. These on-ground engagements will highlight the importance of the rich bio-diversity, educate the community about their role in protecting it and the preventive measures to avoid human-animal conflict in the delta region.

Speaking on the launch of the ‘Bagh Bachaao Project’, Ms. Brinda Malhotra, Head, Corporate Social Responsibility, Aircel, said “Tiger Conservation is core to Aircel’s Corporate Social Responsibility program. Our new initiative - Bagh Bachaao Project is a part of our flagship programme ‘Save Our Tigers’, which is one of the largest and most comprehensive program for the conservation of the big cats in India. Bagh Bachaao Project is our continued effort in increasing awareness and participation of local communities in the Sunderbans. It is our endeavour towards the prime objective of conservation of the tiger and its habitat. Aircel is overwhelmed to witness the massive support at the launch of our new project. Aircel will continue to take initiatives needed to conserve the tigers and the ecosystem.”

Bittu Sahgal, Founder Editor, Sanctuary Asia said, “Tiger sits at the pinnacle of the ecological pyramid and saving them is equivalent to saving nature. Our intent is to inspire and collaborate with as many citizens as possible to take necessary action and measures to prevent the loss of this beautiful animal.”

During the launch, dignitaries from the Forest Department were present to show their support including Dr. Pradeep Vyas IFS, Additional PCCF & Director- Sunderbans Biosphere Reserve, Mr. Nilanjan Mallick IFS, Field Director, Sunderbans Tiger Reserve and many others.

Aircel believes its ‘Bagh Bachaao Project’ in the Sunderbans will have colossal impact in protecting tigers and most importantly strengthen the relationship between the national park and the people.


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