Aircel’s strong customer growth makes way for new products and network expansion

Aircel, one of India’s leading telecom service providers, today strengthened its position in the UP (East) circle by launching four new exciting products and expanding its network by more than 300 new sites. The company announced the effort for its growing customer base in UP (East), as Aircel added more than 1 million customers in UP (East) in the last one year, owing to its products that offer the best value-for-money, a robust network and its aggressive drive for fuelling mobile data consumption in the country.

Delivering on its commitment to offer the most affordable products and services, Aircel has introduced a host of rate cutter packs ranging from Rs. 6 to Rs. 39 in UP (East). The new rate cutter packs are aimed at providing Aircel customers with maximum affordability for local and STD calling, thereby offering them the best value for money. Additionally, Aircel will be deploying close to 300 new sites across the UP (East) circle in the next few months to cater to its growing customer base, apart from the 3,544 sites that it already has in the circle.

Commenting on the occasion, Prabhat Aggarwal, Regional Manager – Central, Aircel, said, “A market where one-fourth of our customer base is students, UP (East) becomes naturally a very important circle for a youth oriented brand like Aircel. Our efforts in providing our customers with innovative and affordable products in this market have continued to pay off well, and we’re delighted to have added more than 1 million customers to our network in UP (East) in the last one year. At Aircel, our steadfast endeavor has been to catch the pulse of the customer needs for all that we offer. Therefore, we’re expanding our network with 300 more sites across the circle, and are confident that our further strengthened portfolio of new products will delight our customers and help us continue the growth path we have carved for ourselves in UP (East).”  

Aircel has launched SRC 6 that enables one to make all local and national calls at 25p/min for up to 90 days. This offer is available to all New Customers, and to Old Customers recharging through SOMA (Special Offer), with its validity depending upon the usage of the customer. Aircel also launched RC 21 which slashes all STD call rates to 25p/min for 28 days, while RC 39 slashes local as well as STD calls to 25p/min for 28 days.  Aircel is the only operator to offer 10p/min On-Net (Aircel to Aircel) calling at a price as low as Rs 7, without any first call charging condition.

Commenting on the launch of the new products, Aashish Dutt, Head of Sales & Marketing - UP (East), Aircel,said, “We, at Aircel, realized that users are increasingly looking for an uninterrupted experience that offers maximum affordability, and simplicity in the products they choose. The new range of Rate Cutter packs were hence brought about in UP (East). Our newly introduced rate-cutter packs ranging from Rs. 6 to Rs. 39 are simple products with powerful offerings that beat most other products in its category in the market in terms of affordability for local or STD calling. We’re certain that like all our other products, these rate-cutter packs will offer the best value for money to our customers.”

The new product line has been introduced as part of Aircel’s highly cost-effective propositions that are introduced after gathering profound insights on customer demand in the market. Aircel has, in its kitty, a range of other highly affordable data products as well to offer to its growing 3G customer base as well as Voice products like unlimited free Aircel to Aircel local and STD calling products that have won over millions of customers so far.