airtel partners with 'Tees Maar Khan' released exclusive VAS content for it's users
Commenting on the exclusive partnership, Shireesh Joshi, CMO-Mobile Services, Bharti airtel said, "Today, we find customers increasingly rely on their mobile phones for almost everything they do ' be it listening to music, watching videos or playing games. With the mobile device fast establishing itself as a preferred entertainment device for people across ages, airtel is committed towards improving the customer experience with innovative mobile service offerings and fresh content that help people enjoy different forms of entertainment. Today, we are proud to bring the Tees Maar Khan advantage to our customers across the country ' getting them closer to their love for Bollywood and bringing them alive airtel's brand promise of dil jo chahe, paas laaye."
"airtel's partnership with UTV Movies represents a promising conglomeration of telecom and Bollywood ' one that will pave way for many of such strong industry partnerships in the future", added Joshi.
Siddharth Roy Kapur, CEO - UTV Motion Pictures said, "Tees Maar Khan is poised to be one of the biggest films of 2010 and our affiliation with airtel will further enhance the TMK experience and help us reach out to a large section of masses..We are confident that the TMK value added services from airtel will provide a unique interactive experience to our consumers".