Alia wants you to ‘Be Your Own beautiful’ with Aurelia

Unveils her favorites now as part of Festive’21 collection at Aurelia stores ~

Aurelia, one of India’s leading ethnic wear brand unveiled its Festive‘21 Collection, #AliaForAurelia. The collection is inspired by the ideology of ‘Be Your Own Beautiful’, encouraging women to embrace themselves and define beauty as per their own comfort & understanding. 

The Festive’21 collection encompasses a wide range of interesting designs and colors, breaking the monotony of defined rules of beauty. It offers bright festive wear, cutout dresses, floral prints along with festive staples. Curated to perfection to match the festive vibe, the collection is a tasteful combination of comfort and elegance, and presents the much-needed sharpness to the looks that take you from office, to casual meetings and beyond, effortlessly. 

Starring Alia Bhatt, the brand has launched a digital video on social media platforms. It encourages the quintessential Indian women to embrace their true nature and rediscover self, without conceding to the pressures of affirming stereotypes.

Commenting on the launch, Alia Bhatt says, “ ‘Be Your Own Beautiful’ in itself is an encouraging concept, encouraging women to embrace their beautiful self and Aurelia’s Festive’21 collection resonates with the ideology naturally. It is about feeling comfortable and confident in your own skin without heeding to any pre-set standards. I truly stand by the thought and strongly agree that you are beautiful just the way you are and nothing else matters.”

Aurelia has been catering to the needs of modern Indian woman for over a decade and recently roped in Alia Bhatt as its Brand Ambassador. The brand is available both online and offline through its 220+ exclusive brand outlets and presence in 1,000+ large format stores across 150cities across India, Sri Lanka, Nepal, and Mauritius.