Amazon Prime Video’s Jaggu Dada Mode sets brands buzz for April Fool’s Day

This April Fool's Day, Amazon Prime Video teamed up with the legendary actor, Jackie Shroff, to deliver a prank that left audiences roaring with laughter

Introducing "Jaggu Dada Mode" – a fake feature released on Prime Video that promised viewers the ultimate experience of watching their favorite shows in the iconic swagger and style of Jackie Dada himself.

The concept behind Jaggu Dada Mode was simple yet brilliant: viewers could supposedly change the language settings on Prime Video to experience all content dubbed in Jackie Shroff's signature style. From serious dramas to hilarious comedies, every line would be delivered with the flair and panache that only Jackie Sir could bring to the screen.

To execute this prank, Prime Video released a demo video featuring Jackie Shroff himself, demonstrating the so-called Jaggu Dada Mode. In the video, Jackie Sir is seen dubbing over lines from popular Prime Video shows like "Paatal Lok" and "Family Man," transforming serious dialogue into uproarious comedy with his unique delivery.

But the fun didn't stop there. Prime Video's prank sparked a wave of creativity across social media, with brands like Goibibo, Lenskart, Tinder, Ola Electric, Instax, Swiggy, and Dineout joining in on the joke. Each brand put their own spin on the meme, adding to the hilarity and giving audiences even more reason to laugh.