Jeremy Helfand takes the helm at Amazon Prime Video advertising

Amazon has appointed Jeremy Helfand as the new leader of Prime Video Advertising, marking a significant move for the e-commerce giant into the integrated advertising space within its streaming platform.
With a rich background in the streaming industry, Jeremy Helfand brings five years of executive experience at Disney and Hulu, where he most recently served as Executive Vice President of Advertising & Data Platforms at Disney Entertainment & ESPN Technology. Prior to that, he joined Hulu in 2018 as Vice President and Head of Advertising Platforms, contributing to the platform's success in the evolving landscape of streaming services.
Starting later this year, Prime Video subscribers will experience a new dimension to their content consumption as advertisements will be seamlessly integrated into scripted films and TV shows on the platform. This move positions Amazon Prime Video as the latest participant in incorporating brand messages into its scripted content, following in the footsteps of industry leaders like Netflix and Disney+ who introduced ad-supported tiers over the past year.
In an era where streaming services are exploring various revenue models, Prime Video subscribers will now encounter ads unless they choose to opt for an ad-free experience by paying an additional $3 per month. This flexible approach allows users to tailor their viewing experience based on their preferences.
Jeremy Helfand officially announced his move to Amazon in a LinkedIn post, expressing his excitement for the next chapter. "In 2018, I joined Hulu to be part of the emerging streaming TV revolution, and it has been an incredible journey, ultimately leading to Disney. Now, it's time for the next chapter, and I'm excited to share that I've joined Amazon to spearhead Prime Video Advertising. Collaborating with a team of dedicated business builders, my focus is on creating something exceptional, starting with our upcoming launch!"
Helfand's departure from Disney coincides with the media giant's preparations for a significant presence at the upcoming CES in Las Vegas. While the company is set to host its annual Tech and Data Showcase for advertisers, Helfand's move to Amazon underlines the dynamic shifts in the streaming and advertising landscape.