American Swan partners with Pune Warriors India!

American Swan (www.americanswan.com) has announced its association with the IPL team -Pune Warriors India. The American Swan brand is the official lifestyle clothing partner for the team this season and the Pune Warriors players will be seen wearing co-branded American Swan apparel. This association with be promoted by both partners through their digital properties; their official site and social media channels.

Speaking about the announcement, Mr. Anurag Rajpal, Director and CEO, American Swan said, “We are very happy to announce our partnership as the official lifestyle clothing partner of Pune Warriors India. The American Swan brand: its products, brand communication as well as our marketing approach are aimed to connect with the youth and young achievers. Cricket, and in specific the IPL format resonates with the cricket-enthusiastic Indians, especially the youth. One of the biggest positives of the IPL format is that it gives budding talent a chance to rub shoulders with the veterans of the game and prove their mettle. The Pune Warriors India team has a line-up of players who are youth icons and have proven the strength of their spirit on the field and off it. American Swan is proud to be associated with the team and we are excited with the opportunity to align with them as their lifestyle clothing partner.”

Talking about the association, Mr. Abhijit Sarkar, spokesperson for Pune Warriors India said, “We had a fair expectation of American Swan brand and products considering their approach to fashion and lifestyle. However, the products, which have been customized for our team by American Swan, have truly exceeded our expectations. The brand’s style philosophy goes very well with our team’s spirit goes and we are happy to be associated with the brand and wish them the very best for their future expansion plans.”

The American Swan brand has seen a positive response from end users and the sales that the brand has witnessed from its own portal as well as through aggregators like Jabong, Myntra, Yebhi, Flipkart, Snapdeal and Homeshop18 is very encouraging. Online retail has seen a heavy overlap with social networking and search due to aggressive marketing and strong inclination towards social commerce. This insight has been the driving force behind American Swan opting for Digital Marketing as the primary channel to build the brand as well as drive trials and purchase.
As a part of its social & digital marketing campaign, American Swan will leverage the Pune Warriors association to create engagement and social buzz. American Swan’s customers, Facebook fans and twitter followers will get an opportunity to participate in contests, promos and campaigns on their social media channels and e-commerce website: these will include a chance to meet the Pune Warriors star players, win passes to their matches and win signed merchandise.

American Swan is the first global brand to have launched products across the widest range of categories on an online platform.  American Swan offers an array of trendy and chic products that boasts of highest quality and standard.  With a design team based out of Europe, the collection combines a fresh mix of American cool and European chic. The product detailing, packaging and fulfillment is at par with the international standards.
The products are available on www.americanswan.com and other leading portals like Jabong, Myntra, Pepperfry, Snapdeal, HomeShop18 and more.