American Swan ropes in Unmukt Chand as it's brand ambassador!

American Swan(www.americanswan.com) - India’s latest entry to premium global online fashion and lifestyle genre announced its association with the rising star of Indian cricket, Unmukt Chand as its sports brand ambassador. The ethos of American Swan resonates with young achievers who have defined their own path and have become exceptionally successful in their respective fields.

American Swan epitomizes dynamism that is born out of a passion for doing things exceptionally different. It is the first global brand to have launched products across the widest range of categories on an online platform.  American Swan offers an array of trendy and chic products that boasts of highest quality and standard. With a design team based out of Europe, the collection combines a fresh mix of American cool and European chic. The product detailing, packaging and fulfillment is at par with the international standards.

Speaking about the announcement, Mr. Anurag Rajpal, Director and CEO, American Swan said, “We are delighted to announce our association with Unmukt Chand as the sports’ ambassador for our digital& social media campaigns led by our social media community on Facebook: American Swan Fashion Country. Unmukt comes across as a go-getter, who is passionate and confident about his undertakings. He is someone the youth can relate to, someone who inspires them to believe in their dreams for the sake of achieving their goals. I am sure this alliance will emphasize on the positioning of our brand that celebrates the aspirations & ambitions of young achievers.’

He further elucidated, “American Swan is a brand that has been built with a keen sense of passion: a passion to create a quality product, a passion to build a vibrant and attractive lifestyle brand, a passion to make it a viable business opportunity. Through our brand we want to target the young audience especially between the age group of 25 to 34 as there is a need to bring in the right set of products to match their style and sensibilities keeping the price range attractive still.”

“Within a couple of months of our launch we have got an overwhelming response from our target audience and are confident that this will only get better from here.”

Talking about the association, Unmukt Chand said, “Iam very excited to be associated with American Swan and it’s a great honor to be able to connect with the youth & inspire them to chase their dreams and script their destinies. I think American Swan is poised to become a benchmark lifestyle brand in the digital space and beyond by offering consumers a vast range of fashion forward and unparalleled quality products. With campaigns like these it is just going to raise the bar for other home-grown fashion and lifestyle brands, undoubtedly. ”

American Swan is a part of The American Swan Lifestyle Company (www.taslc.com), a dynamic Fashion & Apparel Lifestyle Company. Four Cross Media (www.fourcrossmedia.com), a high-end global digital media conglomerate with a network of innovative businesses has invested INR 40 crores in this venture. To enhance the brand’s reach, American Swan has spread its wings and the merchandise is also available on other leading e-commerce sites including Jabong, Myntra, Flipkart, Pepperfry, Yebhi, Home Shop18 and select leading MBO’s across the country.