Apollo Cancer centre’s “Winning over Cancer” campaign on World Cancer Day

On World Cancer Day, Apollo Cancer Centres, ranked as the best private cancer hospital in India*, takes up a strong initiative “Winning Over Cancer” to raise awareness about different forms of cancer and how early detection can result in better treatment outcome. Led by the urge to bring cancer conversations to the forefront, Apollo Cancer Centres, via an engaging campaign, appeals to the masses to get screened and examine oneself thoroughly to be aware and try and keep cancers at bay. 

Covid-19 pandemic has affected cancer care, reductions in cancer screening, diagnosis and treatment have been the major impediments, according to the IHME study. 

Resonating with the thought that Cancer doesn’t ask for permission, Apollo Cancer Centres have launched the campaign – “Winning Over Cancer” to urge the masses to   get screened for cancers. It throws the spotlight on importance of early detection and regular screenings to win over cancer. The focus is to specifically raise awareness about different types of cancers and invite influencers and public to support the cause of early detection.

Commenting on the initiative, Ms. Preetha Reddy, Executive Vice Chairperson, Apollo Hospitals, said, “In line with our mission to spread awareness about cancers and offer world class cancer treatments, this World Cancer Day, we encourage everyone to  get screened.  According to our experts, an early-stage diagnosis of cancer can ensure that the chances of survival are very high with effective best in class treatments. Our experienced team of oncologists have stood with our patients in treating them with best care and commitment.”

On the occasion, Dr. Dinesh Madhavan, President Group Oncology and International Apollo Hospital Enterprises Ltd, said, “Apollo has been a pioneer when it comes to cancer care. With the launch of Cancer Awareness Campaign, we aim to spread awareness about cancer, precautionary steps to be taken and educate the masses to choose a healthy lifestyle, self-examine and screen for early detection to treat effectively at the right time. Our oncologists deliver world-class cancer care following an organ-based practice under competent Cancer Management Teams. The Multi-Disciplinary Team (MDT) way of discussing every single case with the involvement of the experts puts Apollo Cancer Centers’ approach at the forefront of the cancer battle in the country.”

In line with the mission to spread awareness about cancer & regular screening for early detection, Apollo Cancer Centres organized various initiatives nationally with the doctors and paramedic staffs aimed at addressing the pressing need for right knowledge, early diagnosis, and holistic treatment in cancer care.

#WinningOverCancer