Google Chrome changes logo after 8 year gap

For the first time since 2014, Google Chrome is changing its logo. Chrome has changed its logo to make the blue dot in the middle more prominent."We simplified the main brand icon by removing the shadows, refining the proportions and brightening the colors, to align with Google's more modern brand expression," wrote designer Elvin Hu.

We simplified the main brand icon by removing the shadows, refining the proportions and brightening the colors, to align with Google's more modern brand expression. pic.twitter.com/Hyig51gqJq

— Elvin 🌈 (@elvin_not_11) February 4, 2022

The subtle change is coming after eight years. In the new logo, the three colours - red, yellow, and green are simply flat and do not have any shadow this makes the colours in the logo look more vibrant. Also, the blue circle in the middle seems to be bigger and brighter. 

Hu also mentions in his Twitter thread that his team also found that placing certain shades of green and red next to each other created an 'unpleasant color vibration'. "So we introduced a very subtle gradient to the main icon to mitigate that, making the icon more accessible," he writes.

"We explored introducing more negative space. However, in context, the white required a stroke that shrunk the icon overall, and made it more difficult to recognize, especially next to other Google apps," he explains.

From 2008 until now, the Chrome logo has been getting gradually simpler. What started out as a shiny, three-dimensional emblem has been squashed down into a 2D symbol. The change in logo sparked tons of reactions on social media as netizens believe that the difference between the old and new logo is not noticeable.