Are you getting the maximum out of your influencer marketing strategy?
In the last 10 years, the dynamics of media has changed a lot. With the rapid rise of digital, along with social media, many marketers think differently when it comes to engaging their audience. Community groups and experts who form a vital part of the social media groups have become key influencers and are playing a pivotal role in recommending and pushing products, brands and even new behaviour online. The belief in influencer marketing has gone up and has become part of the overall digital strategy today while formulating campaign strategies. We all know influencer marketing helps your brand in terms of authenticity, brand awareness and word of mouth virality. The network of influencers who generate great and relevant content, give you the right perspective for brands to reach the consideration set of the end consumer, which finally helps you to narrow your buying decision before taking a plunge or a deep dive to buy a certain product or brand.
To understand and know better on the power of influencer marketing and its future, Adgully has partnered with Talkwalker and is holding an interesting online Masterclass on ‘The Future of Influencer Marketing’. The discussion is scheduled for Saturday, August 29, 2020, from 3:00 to 4:00 p.m.
Some key areas of discussion include:
- Go beyond measuring influencer marketing in terms of engagement and reach
- How Influencers have upped their content game?
- Case Studies of pioneering Influencer marketing campaigns
- Unlock new collaborative associations with brands
Benjamin Soubies, MD JAPAC at Talkwalker
Benjamin Soubies has experience in working across multiple different industry sectors and different countries. Engaging with C-Level Executives and trying to understand what they need to achieve to drive true business outcomes. Soubies enjoys following the development and impact of information technology in business and society.
Having worked for TBWA, Gartner, and Talkwalker, Soubies brings a lot of market research experience to the table. For years he has been advising companies across the world on how to leverage the digital age to their advantage. Today as the Managing Director at Talkwalker JAPAC, Soubies advises partners and organisations on best practices in monitoring, measuring, and analysing online conversations.
Sagar Mahagaonkar, Sales Director, Talkwalker
Sagar Mahagaonkar has over 15 years of sales and sales management experience gathered across APAC. During this time, he has lived in Australia, India, Hong Kong and Singapore and focussed on solutions that use technology to improve efficiency. He has a keen interest in data analytics and leveraging data to understand consumer behaviours. Mahagaonkar has an undergraduate degree in business from University of South Australia and postgraduate qualifications in management from University of New South Wales, Sydney.
Who should attend?
Heads of Marketing, Marketplace, Content, Market Research, Social Media, Sales & Marketing, Marketing Analytics, Marketing Communications, Media, Digital, Brand Managers.