Aroon Kumar joins CricHQ
CricHQ, the world leading digital platform for cricket,are pleased to announce a world class recruit to the Senior Management Team of India. Aroon Kumar has joined the CricHQ family and will lead the company's investment into the beating heart of cricket that is India.
As an award winning marketer & Digital Business Leader, Aroon brings with him 14 years of experience in marketing, branding, consumer insights, advertising, digital, mobile and social media marketing. Aroon takes the position of General Manager of Global Marketing at CricHQ after looking after the global marketing initiatives and the repositioning of brands ‘ValueFirst, & ‘mGage’ from VAS providers to digital and mobile engagement companies.
In his previous social and digital media assignments, he has delivered some of the benchmark social, digital and mobile marketing campaigns in India and other geographies for brands like Ernst & Young, ACER India, Pepsi, Delhi DareDevils, Nestle, Ford India, Samsung, HDFC Bank, Colgate Palmolive – Australia, Maruti Suzuki, Singapore Tourism, UNICEF, PMO-India, Turkish Airlines, etc.
Jarred Sewell, CricHQ’s CMO is excited by the appointment and what it will mean for the development of the CricHQ Marketing capability; “In Aroon we have a world class marketer who is perfectly suited to lead CricHQ towards achieving our growth targets. It is exciting to be in a position to build a world class marketing team around him in New Delhi.”
CEO of CricHQ, Simon Baker has added, “We have made a strategic decision to invest into India. We knew that we could find world class resources who were equally passionate about the game of cricket - In Aroon we have validated that decision and look forward to quickly growing the sales and marketing teams.”
CricHQ is the leading digital platform for cricket worldwide used by over 47 cricketing nations for their central administration, CRM, competition management and talent identification. The CricHQ platform includes mobile and tablet scoring capabilities, and will now also be able to offer best of breed laptop based scoring.