BagZone's creative account goes to TBWA\INDIA

BagZone, a luggage retail chain from the promoters of Planet Retail in India, has assigned its creative mandate to TBWA\India's Mumbai office. The mandate covers BagZone, the retail brand and LaVie, a new brand of women's handbags. The agency won the account, pegged at an estimated Rs 12 crores, following a multi-agency pitch.

Sandeep Goenka Chief Operating officer, Bagzone said - "We were looking for a partner who could think out of the box. In TBWA\ we see a partner whose disruptive thinking and creative approach, we are confident, will help us create differentiated propositions and value in both our categories."

Delighted at the win Nirmalya Sen, MD TBWA\India said - "We are delighted to get this opportunity to help create two new brands. We are looking forward to using Disruption and Media Arts to help brands BagZone and LaVie make impactful debuts in their respective categories."