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Bajaj Electricals Ltd. unveils a new LED campaign, 'The Science of Light"

Bajaj Electricals Ltd. is India’s leading consumer durable company with an equally strong presence in the lighting and engineering projects sectors in the country. Through constant stakeholder engagement and product innovation, it continues to inspire trust even after 75 years. Reinforcing its focus in the lighting segment, the LED campaign with a stylish new logo and the tagline– ‘The Science of Light’, is designed keeping in mind the futuristic nature of the product and covers all 360 touch points and consumer interactions. It brings out the key benefits of Bajaj LEDs namely, long life (25,000 hours), energy efficiency, multi colored light sources, environmentally friendly lighting  and an inbuilt voltage surge protector. The new LED range of products includes bulbs, panels, down lighters and fixtures among others.

Speaking at the occasion, Chairman and Managing Director, Mr. Shekhar Bajaj said. “Our philosophy at Bajaj Electricals Ltd. is to gain stakeholder trust and to maintain it by providing quality products and services. This has made us stand the test of time. But time isn’t constant and we keep innovating to bring the best to the market. This time it’s our world class lighting products, with futuristic LED technology, that are all set to dazzle India”

Joint Managing Director, Mr. Anant Bajaj added, “With over 75 years of experience in lightings, we have ensured that our range of LEDs is the best on offer. Special attention has been given to create a complete experience from product, to service and communication at all levels that will help produce many opportunities for the potential consumer to interact with this new technology that is green, energy efficient and aesthetically dynamic”

The Northern region of India is both a key supply centre and market for many major categories within the Bajaj Electricals portfolio. The 3 branches in the region which include Delhi, Noida and Kundli have a combined turnover of 362 crores till Dec 2014.

Bajaj Electricals Ltd. has pioneered in street lighting and rural electrification while providing special Solar and LED lightings solutions to major national projects including those undertaken for the Indian Railways, International Airports and terminals, stadiums etc. Recent orders include illumination for the Delhi Outer Ring Road, Rambagh – Hathras Road., Agra, PWD Elevated Road Project (Outer Ring Road form Vikas puri to Wazirabad), Communication /Radio towers for DMRC at Metro stations, circulating areas and outdoor lighting for DMRC stations and Industrial lighting for Bhilai and Bhushan steel plants amongst others.           

As part of the company’s endeavor to give back to the society, the following CSR projects were undertaken by the branches: Blood donation camp organized at Asaf Ali Road, Delhi, tree plantation activity done at East Loni Road, Sahadara, Delhi, “Swatch Bharat Abhiyan”    cleanliness drive at Khajur Park, Sahibabad, U.P., donation to Ramraaj Sewa Sanstaan (Orphan House) at Sahibabad, U.P., pledge for a tobacco free work place on “No Tabaco Day”, celebration of “World Environment Day” at New Delhi Metro Station and Rajendra Place Metro Station, Delhi.


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