BARC Data: News18 India stays ahead of competition throughout 2022
News18 India has dominated the Hindi News segment in terms of viewership and reach throughout 2022.
The channel has been constantly number one since May, 2022. The ratings for the genre were resumed in March, 2022.
As per BARC data, News18 India has outperformed top news channels such as India TV, Aaj Tak, TV9 Bharatvarsh and Republic Bharat with a market share of 15.6% (BARC; market share% 24 hrs, TG: 15+, HSM, Wk 51’22, All days).
The channel stayed 15% ahead of Aaj Tak in the week.
According to the latest BARC data, the market share of India TV stood at 14.0%, whereas the market share of Aaj Tak is at 13.6%, TV9 Bharatvarsh stood at 13.0% and Republic Bharat at 11.5% respectively.
Additionally, News18 India remained ahead of competition in prime time.
Prime Time - News18 India is 20% ahead of Aaj Tak
As per the BARC ratings (BARC; market share% 1800- 2400 hrs, TG: 15+, HSM, Wk 51’22, All days) News18 India is 20% ahead of Aaj Tak where it secured 16.2% market share, followed by India TV and TV9 Bharatvarsh with 14.0% and 13.6% market share respectively.
9pm - News18 India is 20% ahead of Aaj Tak
As per the BARC ratings (BARC; market share% 2100- 2200 hrs, TG: 15+, HSM, Wk 51’22, Mon-Fri) News18 India continued to be 20% ahead of Aaj Tak where it secured 17.9% market share, followed by India TV and Republic Bharat with 16.8% and 15.8% market share respectively.
To ensure that the content and presentation of News18 remain unique and far ahead of its competition, the network has invested heavily in both technology and editorial resources.
News18 brands have enjoyed strong traction across YouTube and social media platforms as their views have grown steadily.