BARC ratings Wk 14: With ICC World T20 over, most Hindi GECs see hike

With the ICC World T20 tournament over, it was business as usual for the top 10 Hindi GECs in BARC ratings for Week 14 (April 2-8) of 2016. DD National, which was placed at No. 5 last week, moved out of the list, while Sony Entertainment Television entered the list at No. 10. Most GECs witnessed a hike in their gross viewership this week.

Star Plus remained in the numero uno position, witnessing a hike in its gross viewership in Week 14 to 712,595 from 710,397 last week.

Continuing at No. 2, Colors stemmed the slide in its gross viewership in Week 14. After witnessing a dip in its gross viewership to 653,402 in Week 13, the channel saw a rise this week at 670,966. The channel had seen a fall in its gross viewership in Week 12 to 657,379 from 704,932 in the previous week.

Placed at the third spot, Zee TV, too, registered a marginal rise in its gross viewership this week to 593,354 after witnessing a fall in its gross viewership to 593,004 last week.

Zee Anmol, which returned to the fourth position in Week 12, continued in this position in Week 14 as well, garnering gross viewership of 573,906, a slight increase compared to 567,596 last week.

Sony Pal, which had slipped to the sixth spot in Week 13, was back at No. 5 this week with a gross viewership of 507888, a fall from 538,463 garnered last week. DD National, which was placed at No. 5 in Week 13 on the back of the India matches at the ICC World T20, moved out of the top 10 list this week.

Star Utsav, which was pushed down to the ninth spot in Week 13 with a gross viewership of 457,072, climbed back to No. 6 this week. The channel witnessed a growth in its gross viewership in Week 14 at 492,797.

Life OK remained at No. 7, garnering a gross viewership of 487,736 in Week 14, compared to 491,079 last week.

Rishtey maintained its last week’s positioning of eighth spot with gross viewership of 470,768 in Week 14, a slight increase from 469,554 registered in Week 13.

Sony SAB climbed up a notch to No. 9 this week from No. 10 last week. The channel witnessed an increase in its gross viewership to 382,765 in Week 14 from 367,992 last week.

Sony Entertainment Television entered the top 10 Hindi GECs list yet again and was placed in the tenth spot in Week 14, garnering gross viewership of 290,856.

Week 14: Saturday,2nd April 2016 to Friday, 8th April 2016

 

 
Rank Channel Name Weekly Impressions (000s) sum
    Week 14
1 STAR Plus 712595
2 Colors 670966
3 Zee TV 593354
4 Zee Anmol 573906
5 Sony Pal 507888
6 STAR Utsav 492797
7 Life Ok 487736
8 Rishtey 470768
9 SONY SAB 382765
10 Sony Entertainment Television 290856
HSM (U+R) : NCCS All : 4+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Hindi GEC Channels

 

Media
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media