Bausch+Lomb riding high on High-Definition lenses

2011 has just started and in this New Year, Bausch+Lomb new promotion gives you the opportunity to win India's only High-definition contact lenses, so that you can welcome 2011 in perfect style. So pull out the best dress from your wardrobe, get into your smartest shoes say goodbye to your spectacles and get stylish. Just SMS "LENS' to 56161 - winners can walk-in to the nearest Bausch+Lomb outlet to avail a free pair of High Definition contact lenses. The promotion will be active in New Delhi, Mumbai, Bangalore and Chennai between 29th December 2010 and 15th January 2011.

Speaking about this initiative, Harish Natarajan, MD, Bausch+Lomb India, said "Bausch+Lomb is proud to launch India's first High-definition lens and what better occasion than New Year's to share this achievement with our consumers. As a brand we have always closely related to youth and understand the importance that occasion such as New Year's hold for them. Spectacles are the foremost deterrent in achieving that "hip' party look that all youngsters vie for. So, we are delighted to offer spectacle wearers a chance to look their best."