BBH launches new campaign for Kraft Heinz, ‘Chhota Twist, Bada Dhamaka’

BBH has launched an exciting new campaign for Kraft Heinz’s latest offering, specially made for India - Heinz Tomato Twizt. As a globally-trusted producer of delicious foods and the owner of beloved global brands, Kraft Heinz has continued to raise the bar for its food products. The campaign is inspired by Kraft Heinz’s purpose, ‘Let’s Make Life Delicious’.

Heinz Tomato Twizt is a one of its kind innovation made with quality tomatoes and Heinz's secret spice mix; keeping in mind the Indian consumer’s taste and preferences and to suit the Indian palate. The 360-degree campaign created and executed by BBH India includes 2 films for TV and digital, OOH, OTT integrations, and social media outreach

Taking its cue from a vital product insight that a small twist often makes a big difference in one's life, the campaign brings to the fore how Heinz Tomato Twizt is a saviour, whether for yesterday's leftover food or a kitchen experiment gone wrong. Its delectable flavours are here to elevate the taste and enhance flavours making it a great accompaniment with a variety of cuisines – Indian or international.

Aarti Srinivasan, Executive Creative Director,  BBH India, said, "We often see picture-perfect shots of mouth-watering food in advertising. To break the clutter, we wanted to visually show just the opposite.  Enter last night's cold pizza and burnt pakoda, with the idea of how Heinz Tomato Twizt is a saviour of food gone wrong. So, to all the bad cooks out there, don't fear experimenting in the kitchen. Heinz is here to rescue."

Commenting on the success of the campaign, Rafal Walendzik, MD Asia Trading, Kraft Heinz  said, "Our Campaign is built on a strong consumer insight – which is ‘It’s often the small twists that make a big difference’ be it in food or life. We truly believe a small twist like adding Heinz Tomato Twizt can elevate the taste of any dish, and even be the saviour of food gone wrong or bland food."

Credits: 
Agency: BBH India
CCO and CEO: Russell Barrett
CEO: Subhash Kamath
Head of Strategy and MD: Sanjay Sharma
Executive Creative Director: Aarti Srinivasan

Creative Copy: Tarang Manoj

Creative Art: Bodhisattwa Ray
Sr. Business Partner: Sriyanta Chatterjee
Business Partner: Isha Soni

Production House: Native Films
Producer: Prithvi Luthra
Executive Producer: Radhika Puri
Director: Jessica Sadana