BC Web Wise Expands Its Media Team in Delhi and Mumbai
BC Web Wise, India’s top digital marketing agency renowned for its 360° strategic brand services, recently beefed up its media team by appointing Atul Jain in Delhi and Vijay Chauhan, Amit Kamthe, Bighnesh Mahapatra and Jatin Joshi at key positions in Mumbai.
Atul comes with a rich 13 years of experience in the digital industry and has joined BC Web Wise as Sr. VP – Business Development, heading the business development initiative for North.
He has previously worked with MyMoneyMantra as a VP - Digital Marketing. While also having worked with Canon India and Quasar Media at key roles in the past, Atul’s vast experience comes from having worked for brands like Maruti, Microsoft, Star News, EXL, Sennheiser, Callaway Golf, etc. in his career on branding and performance-led solutions. Atul also undertakes training on digital marketing as and when he finds the time.
Atul says, “With a customer first approach, I believe in identifying and implementing the best possible solutions through integrated marketing using the right channel mix. I am really glad to be a part of an independent agency like BC Web Wise. Using my experience and expertise, I wish to take BC Web Wise to newer heights on the digital front.”
Vijay comes with 9 years of media experience from the digital industry. Having previously worked with Tribal, Group M and Madison Communications, at key roles in the media sector, Vijay currently holds the position of a Media Director at BC Web Wise. Vijay’s extensive experience comes from working with brands like Raymond, Godrej Properties, Syska Personal Care, Vodafone, Reliance, etc.
About being appointed as the Media Director at BC Web Wise, Vijay says, “I am proud to be part of such a wonderful organization that truly understands digital. Being associated with BC Web Wise brings out the best strategy and ideas from me because of the amount of experience that the agency comes with, in the industry.”
Amit Kamthe & Bighnesh Mahapatra
Amit, who comes with 6 years of experience in media, has been appointed as Sr. Media Manager. He has previously played key roles at firms like Brand Whiz, Potence Controls and Nubello. He says, about his appointment, “I feel honoured to join the fun, energetic and dedicated creative team at BC Web Wise, especially at a time when the company is growing and expanding, steadily. This is a huge responsibility and I look forward to bringing innovative solutions to add value to the company and gain strong business results.”
Bighnesh, who comes with 6.5 years of experience in the digital media industry and has worked with renowned brands like Pokemon, Angry Birds, Hello Kitty, Smiley, Real Madrid FC, Chu Chu TV, Candy Crush, FIFA U 17 World Cup, FIFA 2018 Russia World Cup, Paul Frank and Rubic's Cube, says, “I am feeling really privileged to work with such an aggressive media team, along with an experienced creative team. I love the culture and people here, who respect each other’s opinions and ideas.”
Bighnesh is currently the Sr. Media Manager at BC Web Wise.
Jatin is a Google Adwords & Microsoft Bing Ads certified digital marketer with 4 years of experience in Digital Media Planning, SEM, Social Media Marketing, Planning and executing PPC campaigns, Digital Strategy, Google Analytics and Google Adwords. He has planned media for brands like Merlot, Jack & Jones, Neurobion & Aptech, Fever FM, UNICEF, Hero, Effingut and Nutrela, in the past. He is fond of learning new things and loves to keep himself updated with new skills in his domain.
About his appointment as a Sr. Media Planner, he says, “Honoured to be a part of this recognized and independent digital agency in the city. I am inspired by new challenges and look for opportunities to experiment and innovate, using my skills in the industry.”
BC Web Wise – The Darkhorse In Media Agency Business
Known for its creative prowess, behind the scenes, since 2012 the agency has been steadily building its media capabilities. Over the last 5 years, the agency has delivered branding and performance campaigns for brands like Fortune Cooking Oil’s digital launch,;Zee Learning,.where the agency helped build a network of over 1000 franchisee outlets with the power of digital lead generation alone; an exclusive digital launch for Asus’s ZenPhone2; made a shift for Pidilite Industries by moving them from getting leads through print, to highly cost-efficient customer acquisitions on digital for Dr. Fixit.; Kokuyo Camlin establish its presence on digital and steadily expand its use of paid digital media; JK Lakshmi Cements for consumer engagement strategy as well as to onboard dealers with digital performance marketing.
Earlier this year, the agency also acquired large global accounts like UNICEF, Visit Sweden, Hero MotoCorp (Nepal), Fever FM and Radio Nasha in multi-agency pitches with a media mandate. Other than UNICEF, which is primarily branding and performance media, all the other brands have awarded social media plus media buying mandate to the agency.
“We have over two dozen accounts buying media with us today, and the business has expanded rapidly in Delhi. Thus, it was very important that we have the right people in media,” says Atul Jain.
Chaaya Bharadwaaj, Founder & MD, BC Web Wise, adds, “There are very few differentiators that media agencies are able to bring to the table, the focus is primarily on buying clout. So how can an agency like us … a Samson amongst Goliaths make our mark. Well, we do that by focusing on the long-term value of the ROI. For instance, you may get 1 million bank accounts to have signed up with a performance agency, but if 80 per cent of these, if not more, are operating on a zero balance, then what is the point of what appeared to be an efficient CPL.”
With media becoming a critical part of the digital spectrum, and increasing brand spends, it has become critical to have a team that understands media from a business-owner’s perspective.
Monica Pereira, Head HR at BC Web Wise, says: “While we have interviewed many people, my brief was to get a team that understands business needs and PnLs. It was not an easy task. We went through an unusual round of tests, presentations and interviews before we got the right team on board. We are really glad to have this highly energetic and well experienced team on board, which understands business-ROI.”