Behrouz Biryani and Oven Story Pizza partners with Pulpkey

 The way to someone's heart is through their stomach and what else can be better than celebrating the season of love with good food?

Pulpkey, an influencer marketing company in India, partnered with iconic customer-loved brands Behrouz Biryani and Oven Story Pizza to celebrate Valentine's season. With campaigns designed by Pulpkey, the brands with delicious offerings created a memorable experience for their customers, helping couples and singles navigate this love season. In partnership with relevant influencers, the brands brought alive their campaigns by highlighting the love shayaris for Behrouz and a limited-edition heart-shaped pizza for Oven Story.

1. Biryani aur Ishq with Behrouz Biryani

Biryani has been loved unanimously by all age groups in India. To express their love towards it, Pulpkey ran a campaign with recognised poets like Priya Malik where she described her feelings for her husband while setting up a Biryani Dawat.

We also collaborated with Rekhta Foundation and ran a shayari contest to highlight the statement "Biryani aur Ishq". All these shayaris were sent out as love notes to the customers via their orders. People from across the country put out their love for this dish in the most romantic way. One such favourite is this: "Iski Lazzat k Hai Sab Deewane

Haye! Tauba Shikan Hai Biryani" by Zulfi Jamil.

2. Heart Shaped Pizzas with Oven Story

For the love of pizza, Oven Story rolled out heart-shaped Pizzas with 15 varieties of standout toppings. In this section, we ran a campaign to collaborate with a couple of influencers across India and Gen-Z influencers like Ritvi Shah, and Aaliya Kashyap who played some quirky games with their partner and made it a fun session. Here, the aim was to encourage the audience to surprise their loved ones with cute limited-edition heart pizzas.

Speaking about the above campaigns, Pragati Dalal, VP, Brands at Rebel Foods said, “Valentine’s Day is an occasion where customers look forward to surprising their loved ones with quirky surprises and sharing a meal remains an important part of these celebrations. Our limited edition heart-shaped pizza by Oven Story has been launched to enhance this experience, making it truly stand out and memorable. Also, Biryani is the true love for a lot of people in India and at Behrouz, we united these biryani lovers by sending love notes with every order to make every customer feel loved. To bring all of these concepts to life we need agency partners who understand the brief, are high on ownership, and nimble in execution. Pulpkey with their understanding of our brands picked the right influencers to highlight our brands' season activities.”

Amit Mondal, founder, Pulpkey said “Today, influencer marketing is getting mainstream. Typically what you have seen since last couple of years during Valentine’s Day is little old school now. Rebel Foods brands Behrouz Biryani and OvenStory depicts strong bonding of relationships between two people or more. Biryani and Pizza are like love, it increases when shared. Our aim is to identify the ethos of the brands and make them partner with absolute ideal influencers who will suit this particular occasion. The results are just not delivering brand messages but also to create a conversation among customers. We look forward to continue this association and scale it big at every upcoming events”.