Best practices to make your brand shine bright during this holy season

The holiday season is one of the most important moments of the year for marketers. This applies to both brands that sell offline and online. What to remember in order to maximize the effectiveness of online advertising activities during this holy season?

Create rich media creations

Every year during the holiday season, many brands place a strong emphasis on display advertising. Publishers are flooded with lots of colorful and similar advertisements, among which it is difficult to stand out. Rich media creations are the solution to effectively catch the eye of the audience in such an environment.

Rich media creations include interactive elements, video, audio and animated elements. They have a much higher click-through rate than traditional static display ads and help you stand out from other ads. Creatives of this type will certainly help you attract the attention of the audience and encourage them to interact with the ad. You can effectively use them, for example, in the In-Image Ads and TV Sync formats, thanks to which you will get even better results of your campaigns. And if you do not have resource for creating graphics and animations in your company, let’s try an experienced in-house VOX studio to create such rich media creatives.

Try innovative advertising formats

In the pre-Christmas period, consumers begin to browse the internet more to search for ideas of Christmas gifts. Content published on websites and portals of many popular publishers very often becomes the information source for a multitude of internet users. However, in order to effectively reach such a recipient and break through the current banner blindness, it is worth using innovative formats such as In-Image Ads by VOX.

Thanks to this format, you can display your ad in the photos included in the publishers' content. Such a unique and natural placement can strongly attract the attention of the audience and definitely are not overlooked. On the other hand, they are extremely attractive due to the contextual adjustment to the photo on which they are located. This so effective format is currently used by many publishers in India associated in the Hybrid ecosystem, and you will undoubtedly reach a valuable target group thanks to it.

Also, if you plan to use TV advertising as part of your holiday activities, the TV Sync format from Hybrid will be the perfect complement to it, responding to the currently common phenomenon of multiscreening. It allows you to extend the target group and effectively reach people who during the advertising blocks stop focusing on TV and reach for mobile devices.

TV Sync helps to synchronize the internet and television advertising, which allows the user to display on the network any creation referring to the broadcast TV spot, e.g. being its duplicate or complement. Importantly, as part of this format, it is possible to precisely target advertisements on the Internet to a specific target group.

Grab customers using their geolocation

Mobile phones have more and more options to increase their functionality. One of them is the ability to turn on geolocation. Many people give up on this because they are concerned about the security of their personal data. However, these fears are unfounded. Geolocation in the phone does not have access to our "confidential data", and extends the possibilities offered by modern technology.

How it's working? We define the user's location and in the broadcasted advertisement we show him the distance to the nearest stores, market, shopping center, cinema, pharmacy, car showroom, etc. As part of the banner, you can implement the target action, for example add a selected movie show to the calendar.

Remember about brand safety

One of the most important issues for a brand is its safety. The appearance of a brand in an unfavorable environment may completely eliminate the positive effect of even the best advertising creation, as well as further negative perception of the brand by a potential customer. This applies not only to the appearance on unverified websites and news websites or in the surroundings of negative content, but also in the vicinity of brands with dubious reputation or controversial influencers and celebrities.

That is why it is so necessary to properly care for brand safety as part of advertising campaigns. For this purpose, it is worth choosing proven partners for this type of activities, such as Hybrid and VOX, who, as part of their advertising escosystem, cooperate only with premium publishers. When using advertising formats such as In-Image Ads, you also have the option of using the so-called black list of keywords and phrases in the environment of which you do not want your brand to appear. Hybrid algorithms carefully analyze a given page and all content on it, including photos and graphics, to ensure that it does not contain any harm to the brand. This solution will provide you with 100% brand safety and will guarantee that you will not have to worry about the safety of your brand anymore.

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