BlackCab Agency introduces a creative campaign for Sofitel Mumbai BKC

BlackCab, a creative digital marketing agency collaborates with Sofitel Mumbai BKC, a French luxury and local cuisine in the world's most exciting city Mumbai. Secret Sauce Studios, a BlackCab Agency Network, brings its expertise with a strong research and understanding of photography, and cinematic videography, ensuring Sofitel stands out with a flavor of its own.

Aayush Bansal, Co-founder and CEO of BlackCab Agency Network, highlighted, "For hotels to compete with specialist cuisine standalones, curated menus, and storytelling will play a key role. At Secret Sauce, we are helping bring these narratives to life through our lens."

BlackCab’s initial inspiration for the project stemmed from a desire to pay homage to Mohammad Ali Road and integrate it into the larger narrative of the festival “Jashn-E-Iftar ''. Sofitel, renowned for its culinary excellence, seamlessly incorporated the concept by assembling a diverse chef team, recreating the magic of Mohammad Ali Road within the opulent ambiance of their establishment. This fusion of expertise and cultural homage ensured that patrons experienced the authentic flavors and vibrant atmosphere synonymous with the iconic street, adding a unique and immersive dimension to the festival experience.

Secret Sauce Studios endeavored to not only document the dishes but also capture the heartfelt narratives underlying chefs, creating a rich tapestry of culture and community that goes beyond mere culinary offerings. Through the camera lens of Secret Sauce, the aim was to immerse viewers in a realm where each ingredient narrates its own tale, every dish symbolizes a dedication to craftsmanship, and every instance pays homage to the enduring traditions that shape Ramadan at Mohammed Ali Road.