Blue Tribe announces partnership with INOX Cinemas

 In a bid to expand its consumer base and reach customers who are always on the lookout for healthy but delicious snack options, Blue Tribe, India’s leading foodtech company working strenuously on a mission to reinvent global meat-consuming methods has announced joined forces with INOX Cinemas.

The brand will soon start catering to the non-vegetarian (primarily) customer base in theatres by providing them with healthy and sustainable plant-based protein integrated snack options like Sausages, Burger Patties, Nuggets and Keema. These 100% free plant-based products will be initially offered in 35 INOX theatres in all major metro cities and will gradually reach PAN India customers.

It is pertinent to note that INOX Cinemas only offer vegetarian meals and snack options to its customers, leaving non-vegetarian food lovers with limited options. But now, with Blue Tribe’s 100% animal-free bundles of food-goodness, the customers will be able to enjoy the mouthfeel of meat-based products with a planet-friendly twist and conscious mindset.

Sohil Wazir, CCO, Blue Tribe, said, “We are excited to collaborate with INOX Cinemas. It is a milestone for us, as it proves that conscious consumerism is on the rise. With this step, we intend to cater to non-vegetarian customers primarily, who are always looking for meat-based products as healthy snack options while watching a movie.”

“Our plant-based nuggets, keema, sausages and burger patties are already popular with modern-age customers. And now, with increasing availability, we are optimistic that more people will be able to explore planet-friendly products that taste, cook and feel exactly like traditional meat products but are made with 100% plant-based ingredients. We are looking forward to bringing more customers on the sustainability and conscious consumerism path,” Wazir further added.

Blue Tribe is a pioneering brand that excels in bringing lip-smacking plant-based meat products to ensure meat lovers can continue enjoying their favourite cuisines without compromising on the taste, quality and nutritional value. Its portfolio has a wide array of mock meat products with naturally and mechanically extracted protein, nutrients, and vitamins, including Vitamin B12.