Bosch Household Appliances launch a brand new brand campaign on - 'No Damage'

Bosch Household Appliances, Europe’s largest home appliances brand renowned for their superior quality and German engineering has launched a brand new marketing campaign called ‘No Damage’ for their latest range of washing machines.

This campaign marks the launch of Bosch new & wide range of products ranging from 6.5 to 8 kg within the laundry category.

The new ad campaign developed by Bosch is based on the universal insight that most consumers are concerned about their expensive and new clothes being damaged during the washing cycle in a machine. Therefore, they prefer hand washing or dry cleaning their valuable clothes to prevent the damage and preserve their clothes for a longer duration.

The campaign busts this myth and simultaneously brings out the fact that Bosch’s washing machines can wash your clothes without damaging clothes due to its Variodrum Technology.

The Variodrum technology has a unique droplet wave technology on the drum that helps combat a rough wash. As the drum spins in one direction, the flat side of the paddle inside the drum provides gentle cleaning for fine textiles. In the opposite direction, the steep side of the paddle ensures intensive cleaning for heavily-soiled garments. The wave-droplet design overall improves cleaning performance by providing additional surface contact with soiled garments in both directions for an ideal wash. All in all not damaging them.

The new TV Commercial will go on air on June 20th 2016 in Tamil Nadu & Andhra Pradesh followed by a national presence from the 1^st week of July. The approach here has been focused to target General entertainment channels, news channels & movie channels to create the needed impact & reach for the campaign

 Bosch new TV campaign has been conceptualized, created and executed by, BBDO Singapore with an effective media strategy recommended by Mediacom. This campaign will also be supported with print in leading dailies, digital (social media, youtube, online banners), OOH , ads in cinema theatres, innovative point of sale material at shopfloor,

Commenting on the launch of Bosch’s ad campaign Mr. Gunjan Srivastava, MD & CEO, BSH Household Appliances Manufacturing Pvt. Ltd. said, “With the extensive customer research conducted, we realized that most customers do not prefer using washing machines to wash their new and expensive clothes as they fear spoiling them. As pioneers in the home appliances industry, Bosch addressed this very problem and came up with our new range of washing machines to solve the issue. This is Bosch’s way of trying to make the customers life stress free and simple with no compromise on quality or performance. We therefore made a connection with the consumers to ensure them that our German technology based washing machines provide extensive care to their clothes.”

He added, “Based on customer behavior, we have given a twist to household woes in a humorous yet charming way. We are confident this new campaign will resound with our customers” 

The Bosch TVC is available here https://youtu.be/ecKTKRRwKOk and includes a series of 30, 20 and 15 second TV Spots respectively. The hashtag for the campaign is #SafeFromDamage