Healthcare comm in India: exploring novel horizons with global tie-ups

VIA Media Health (VMH), India's largest comprehensive healthcare communications service provider is set to bring radical advancement in its proficiency and expertise, by strategically tying-up with Penn Schoen Berland (PSB), a global research based communications strategy and reputation management advisory.

 

Both the companies sharing analogous area of expertise have come together for experienced and skilled association. This will put a positive impact on productivity, reach and proficiency of both the partners in the long term.

 

VMH is well known for providing complete healthcare communication solutions across healthcare verticals and such extensions will further facilitate VMH to commence newer modules of healthcare communication in the country which are already being pursued lucratively across the globe.

 

Commenting on the partnership, Swadeep Srivastava, MD & CEO, VIA Media Group, said, "We at VIA Media have always been looking at adding cutting edge solutions for our clients from a wide spectrum of health sector including Consumer Healthcare/ FMCG, Pharmaceutical & Life sciences, Healthcare Deliver and Medical/ Nutraceutical Association and Alliances.”

 

Srivastava said on this “Alignment with PSB will further strengthen our strategic portfolio and give us an opportunity to work closely with their global and Indian clients."

 

PSB in turn will get a prospect to explore novel operational settings and will help them to streamline their ability to tackle the full spectrum of communication issues for organizations in the healthcare sector accordingly.

 

Adding perspective to the partnership, Ashwani Singla, Managing Director and Chief Executive, Penn Schoen Berland, South Asia, said, "Understanding the business of our clients and their big challenges is crucial to delivering actionable insights that help our clients gain a competitive edge. By using the domain expertise of VIA media across the healthcare sector and combining that with our own capabilities, will make for a compelling combination to our clients, ensuring a bang for their buck."

 

In recent times, such alliances have become quite common in the field of healthcare communication. Apart from adding new facets to the spectrum of services provided by the expert partnering, they also put in scope of mounting reach and connects of both.