Brands compose victory tunes in a show of support for the Men in Blue
This ICC Cricket World Cup 2019 we are all ready to fuel the Hindustani in us, effusing patriotism, unity, passion and prayer. Cricket is not just another sport but a religion, there are plenty of brands and advertisers that bleed blue too, banking upon the popularity of the sport. The brands during this time try to eat a slice of all the action, trying to bring in the maximum traction and attention to their products and services.
We may not remember every Ad Campaign that is released up to date but here are some of the World Cup ads that hit a 6 in the eyes of the Blue Army this ICCWC Season.
Adgully presents the ICC World Cup 2019 anthems that have stood out this ICC CWC 2019.
American Tourister- #ChampionsAnthem
This Ad Film released by American Tourister in collaboration with Mithali Raj, Indian Women’s Cricket Captain, unite to support the men in blue witht his catchy and inspiring Anthem with it’s upbeat tunes and impressive lyrics.
Leading the Cricket frenzy, sports brand PUMA launched its biggest campaign for the season - SOCKTHEM, featuring Indian Captain and PUMA ambassador, Virat Kohli along with Divine, the country’s biggest hip-hop star. The campaign takes inspiration from the skipper’s iconic moment at the Sydney Cricket Ground, where he made a statement by gesturing that he “Lets his bat do the talking”. SOCKTHEM is a platform that aims to give Indian cricket fans all the ammunition they need to support the Men in Blue, with a rap anthem and a symbolic gesture.
Syska Group - #EkHiDhun
Syska Group has unveiled new campaign Sound of Celebration #EkHiDhun for ICC Cricket World Cup 2019. Through this campaign the company is celebrating India’s biggest sports festival along with citizens. The video has been launched on Syska’s social media platforms and the song has been composed by Teenu Arora & Schbang.
T Series And Mind Frame India- Dil Se Khelo
This World Cup, Mind Frame India has conceptualized a cricket anthem called “ Dil Se Khelo “ which is a Wishing Anthem from every cricket lover wishing their Country to play with their hearts out and Rock.
Gulf Oil India- #CheerWithPride
The Ad Portrays our Mr. Pride becoming a cheer coach for team blue this World Cup. The Video follows a blue theme and is all about creative cheer slogans with the word "Pride" in them, using the hashtag #CheerWithPride.
OPPO Reno- India Give Your Heartbeat
Calling all cricket buffs to reinvigorate Team India, OPPO, a leading global smartphone brand has rolled out a campaign titled, “Billion Beats Campaign” ahead of the ICC World Cup 2019. In a first-of-its-kind campaign, OPPO is inviting consumers to share their heartbeats through the OPPO Billion Beats App that is available on Play Store for Android users. The heartbeats will be used to create a team song which will be composed by the dynamic Bollywood music director duo of Meet Bros. The song is set to be unveiled in mid-June 2019.
My11Circle – #DadaKaVaada
Sourav Ganguly. My11Circle joined hands with Saurav Ganguly to come up with a unique and fun tournament. The former Indian captain himself will make his fantasy team for every World Cup match on My11Circle app and players can make their own to beat him and win attractive cash prizes. The campaign tagline of #DadaKaVaada is already making big excitement among the cricket lovers.
Uber- This World Cup, Every Fan Wins
Uber’s campaign ‘This World Cup, Every Fan Wins’ aims to create a culture of togetherness and puts cricket lovers at the heart of the celebration, which includes the World Cup’s first and very own anthem - Way-O, Way-O.
Ariel India- #2011Dobara
Ariel’s #2011Dobara takes viewers down memory lane when India won the World cup in 2011. It makes them relive the anxiety, hope, fear, cheer, joy, pride and celebration that all Indians experienced during the final match that was played on 2nd April 2011, after which Team India lifted the Cricket World Cup after 28 years.