BSNL partners with Percept Knorigin; Launches 51010 Dial-a-Video Service

BSNL launched the much awaited "Dial-a-Video' service in collaboration with Percept Knorigin at a gala inaugural function held in Chandigarh on Sunday, 10 April, 2011. Shri Sachin Pilot, Hon'ble Minister of State for Communication and Information Technology inaugurated three new Value Added Services "Dial-a-Video" for 3G mobile customers of BSNL at this launch function.

Speaking on the occasion S.S. Sirohi, Chief General Manager Telecom, Punjab Circle elaborated on the benefits of these services to the customers and their potential of generating huge revenues for BSNL. "These "first of its kind' services in entertainment are targeted at youth and professional segments of the market."

BSNL is bringing these "state-of-the-art' services in collaboration with its technology partner Percept Knorigin. Mr. Sirohi expressed hope that with appropriate pricing, marketing and business development strategy BSNL may be able to generate revenues to the tune of Rs.200-300 crores from these premium services in the next 2-3 years. In addition to this, such services not only enhance the BSNL brand image by adding the much needed zest and youthfulness to the brand but also go a long way in boosting adoption and uptake of 3G services.

Commenting on the launch of "51010' Dial a Video service, Daman Soni, VP Global Sales and GTM, Percept Knorigin said, "Consumers are increasingly moving towards the concept that they can watch content on any device. Our new model of Video service offers the perfect synergy of rich and diverse content combined with a remarkable network from BSNL to deliver the best of entertainment options to our consumers without any hidden costs."

BSNL subscribers can make a video call to 51010 to watch Live TV and enjoy an exciting assortment of videos at Rs. 2/- per minute only.

What sets this service apart is its no-frills attached features. The user doesn't have to download any application, access any portal, activate any special service and most importantly won't be paying any data usage or download charges. All that is needed is a handset with video calling facility and a BSNL 3G connection.

After subscribers make a video call to 51010, they will be greeted by a menu which can be operated through the phone keypad. The user can then choose Live TV and watch popular channels like Aaj Tak, Star News or videos from different genres like music videos, comedy clips, sports, kids programs, devotional and health & fitness.

Subscribers can also dial 5101000 and choose from the various subscription packs. Users can choose to pay Rs. 25 for 15 minutes of usage with a validity of 7 days or can go the long haul by paying Rs. 299 with unlimited usage for 30 days.