ShemarooMe inks partnership with BSNL to further strengthen its presence

ShemarooMe, over-the-top (OTT) video streaming app of Shemaroo, today announced a partnership with BSNL, one of the leading telecom service providers to penetrate deeper into India. With this partnership, ShemarooMe will be a part of BSNL’s newly launched Broadband plan of Rs. 999 where the users will get full access to ShemarooMe and ShemarooMe Gujarati’s vast content library absolutely free.

ShemarooMe, is a one-stop destination for Bollywood (Premiere and Classic), Devotional, Comedy, and Kids’ content that can be viewed by audiences across all age groups and beyond metros. It also has a vast content library of multi-genre, multi-lingual content that offers a plethora of entertainment options to the consumers.

Last year with the expansion into Gujarati category, the brand has redefined the way Gujarati audiences have been entertained across the globe through its entertaining mix of original web series, nataks, blockbuster movies, etc. This, in addition to 500+ Gujarati titles and popular shows that were already available on ShemarooMe. Some of the best movies and web series that have exclusively premiered on ShemarooMe include Swagatam, JokSamrat, Chashni, Unknown to Known, PooriPaani, Kshadyantra, VaatVaat Ma, and Yamraj Calling, amongst others.

This partnership will help leverage BSNL users to view entertaining content across various categories while ShemarooMe will be able to reach a wider audience. In addition to the access to its vast content library, partnering with ShemarooMe will have several benefits. It includes increasing the ticket price of their sale, increasing their revenue and engagement on their apps, amongst others. ShemarooMe has a strong partnership network with over 50 partners across platforms such as E-commerce, Banking & Payment App, Telecom, OEMs, Media, and ISPs/Broadband, etc.

This move comes as a strategic expansion as the brand gets access to the deeper pockets of India by way of reaching the diverse audiences. In its endeavour to continue entertaining through variety of content, ShemarooMe will offer the best of formats and mediums to consumers to choose from for their entertainment needs. This further strengthens Shemaroo’s partner ecosystem and brings immediate benefits to users of BSNL.