Shalija Samant joins ShemarooMe to head Partnerships & Distribution

Shalija Samant has recently become the Head of Strategic Partnerships and Distribution at ShemarooMe. She has 12 years of experience in the Media & Entertainment industry, with notable roles at MX Player, Aha, JioCinema, and others.

Samant's expertise includes pioneering partnerships in the SVOD and AVOD sectors. Her experience is expected to elevate ShemarooMe's B2B division, bringing her skill in both ecosystem and non-ecosystem partnerships for AVOD and SVOD distribution.

Notably, she played a vital role in establishing widespread distribution of IPL 2023 through the JioCinema app during her time at JioCinema. She has worked with several major companies including Times, Network18, cultfit, Radio Mirchi, MX Player, Viacom18 Sports, and holds a degree from Balaji Institute of Telecom and Management.