Butterfly Gandhimathi Appliances picks MEC for its media duties

MEC India has won the media mandate for Butterfly Gandhimathi Appliances , one of the oldest and trusted premium stainless steel and kitchen appliance company's in India. Chennai based Butterfly were pioneers in introducing stainless steel pressure cookers and vacuum flasks into the market.

MEC won the account after a closely contested multi-agency pitch.

VML Karthikeyan, Executive Vice President, Marketing, Butterfly Gandhimathi Appliances Limited said, “In view of our plans to expand our market presence and moving to be a pan India player, we wanted to partner with a national media agency to effectively handle our media planning and buying. Amongst the agencies we reviewed we found MEC to be a good fit in terms of understanding our business needs, culture, process and people. We are pleased to partner with MEC and hope that this association will bring in a vital difference in our media approach.”

Commenting on the win, Rajendra J Prasad, Head, MEC South, said, “Given Butterfly’s reputation as one of the market leaders in the kitchen appliances segment we are delighted to have been appointed their agency of record. With Butterfly poised to hit a high growth trajectory, we look forward to delivering cutting edge communications delivery solutions befitting this ambition”.

MEC’s Chennai office will handle the account.