Cannes Lions 2012: Two entries in Film Crafts; Taproot and BBH India

The shortlists for the Film Craft category were announced yesterday at the Cannes International Festival of Creativity. Taproot India’s film called “I am Mumbai’ which has made it to the Film Lions category this year has also bagged the nomination in the Film Craft category.
The campaign was created by Taproot for Bennett, Coleman & Co. The film which is based on Mumbai has also been shot on the streets of Mumbai. The message behind the campaign was to illustrate how the publication voices the opinions of the ordinary citizen who suffers the brunt of a complex system.
Another shortlist that has made it to the list is by BBH India for Google Chrome. It narrates the story of Tamil Nadu-based artist G Rajendran who has managed to revive the dying art of Tanjore paintings. The film has been nominated in the Art Direction category.
The Film Craft category celebrates the craft of film-making by rewarding the best work in the field.

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