Cannes Lions 2017: India seals 9 shortlists in Direct and Innovation

Shortlists for Creative Data, Innovation, Direct and Mobile categories were announced at the ongoing 64th Cannes Lions Festival of Creativity today. While Indian work failed to find a place in Creative Data and Mobile shortlists, a total of nine entries from India were shortlisted in Direct and Innovation Lions. 

McCann Worldgroup India secured two shortlists in the Direct category for the campaign titled ‘Afghan Immunity Charm’ for the Ministry of Public Health, Islamic Republic of Afghanistan. The same campaign had also bagged the Grand Prix for Good announced during the weekend. 

Taproot Dentsu’s Adidas Odds campaign has been shortlisted in Direct- Durable Consumer Goods category, while O&M’s Savlon Healthy Hand Chalk Sticks for ITC Savlon is one of the shortlisted entries in the Direct - Use of Ambient Media: Small Scale category. 

Leo Burnett India has scored five shortlists – one in Innovation and four in Direct. The agency’s work for Fortis Healthcare, titled ‘More to Give’, is shortlisted in the Direct - Print or Outdoor category. The ‘Roads That Honk’ campaign for HP Lubricants has secured three shortlists. The campaign has also led Leo Burnett to be the only Indian agency to get shortlisted for Innovation Lions.