Canon launches my life, my style brand positioning

Canon India Pvt. Limited, India's leading digital imaging company announced the launch of 22 high definition consumer digital imaging products to widen its product portfolio in India and to further accelerate the industry's transformation in terms of product innovation and technology. In the second product launch of the year just before Diwali, Canon India introduced an array of digital compact cameras, camcorders, lenses and inkjet all-in-one printers to strengthen its portfolio for deepening and widening its technology reach. Canon India has successfully closed its first nine months performance with an impressive growth of 56 per cent.

At this launch Canon unveiled products from Canon's Imaging Communication Products (ICP) division and the Consumer System Products (CSP) division. Products unveiled under the ICP division included 3 compact cameras from the PowerShot range, 2 lifestyle cameras from its IXUS range, one high definition Camcorder, one Digital SLR from the EOS range, one Selphy photo printer and six net generation Lenses. While the products unveiled under the CSP division included 7 inkjet printers and all-in-one from the PIXMA Black range.

Speaking on the occasion products Alok Bharadwaj, Senior Vice President, Canon India said, "At Canon, we use constant innovation and new technology introductions to create new proposition that helps in expanding rapidly and becoming both demanding and smarter. Canon launches over 100 products a year and some of the new introductions today are going to be the game changers in the digital imaging space.

We are revising our forecast to touch Rs. 1260 crore that gives 50% growth over last year. Due to the buoyancy in the market we had to revise the forecast twice during the year."

The range of equipment launched today feature high definition technology. Canon technologies have been made simpler than ever for customers to capture moments and print on high definition. The new features introduced now enables customers to film favorite moments and choose desired expressions from the movies to print, enabling more compelling, personal and memorable experiences.

The announcement included the introduction of new sensor technology called "HS" system incorporated in 3 compact cameras , intelligent touch panel introduced in 2 models of inkjet all-in-one , world's longest 35X optical zoom compact camera.

Canon India also announced that their website, www.canon.co.in has recorded the highest ever visitor traffic - the number of hits in August 2010 was recorded as 286468 and number of hits recorded in the month of September 2010 was 286539, a milestone for its India website signifying higher level of interest of Indian consumers in digital imaging as well as on canon.

Expressing his delight, Alok Bharadwaj further added "We want to associate Canon brand as most aspirational, high technology, trustworthy as well as that associates with style quotient. All our 22 products launched today have uniquely differentiated and relevant features that connect with our consumers. During the festival times we are looking at 60% growth over last year. leveraging over these new introductions"

Canon has always tried to come up with products that would provide customers with rich photographic experience. In sync with this concept, Canon unveiled the IXUS 1000HS, measuring 22mm at the thinnest side, the IXUS 1000 HS is the world's slimmest super zoom camera. The camera features Canon's 'HS' system promising better low-light performance and high-speed photography, a 10MP back-illuminated CMOS sensor and 2.7 inch LCD, a longer 10x zoom range starting at a rather over-long 36mm equivalent. The image-stabilized camera can record full HD movies as well as Super Slow Motion movies at 240fps. Available in silver, brown and pink, the IXUS 1000 HS takes the range to new heights, fusing high-tech features and signature IXUS styling to provide premium image quality and head-turning looks in one outstanding package.

Another state-of-the-art product launched today is the PIXMA MG 8170. The PIXMA MG 8170 is a premium photo AIO with 3.5" LCD display and new Intelligent Touch System catering to the touch generation of consumers. It also features CCD scanning technology, allowing 35mm film scanning at 4800 x 4800 dpi scan resolution (Reflective) and 9600 x 9600 dpi scan resolution (Film). Its 6 individual Ink System with Grey Ink ensures consistency of tone and clear prints. This printer has built in Wireless LAN that facilitates easy set up. In addition, one can also print files from USB/ memory cards. The printer also comes with Auto Duplex Printing that encourages printing on both sides to save paper and the Direct Disc Printing - customize and print your very own CD / DVD labels at home.

To consolidate the growth of the CSP division, Canon aims to capture a 50% market share of the Wi-Fi printing market in India by end of 2010. To cater to this, Canon is expanding its Wi-Fi inkjet AIO range by focusing on the education and home sector. 4 out of 7 models have WiFi as a built in feature. This provides consumers a "print from anywhere" option and is platform independent, which means users from multiple OS like Windows, Mac can now connect to the printer. Also allows iPhone and Android phones to connect and directly print on PIXMA.

The announcement also shared Canon India's future plans and strategies, to further capture the Indian market, for the year ahead. The company announced that it is planning to penetrate deeper by tapping the potential of the small town consumer markets. There will be increased focus on tier II & tier III city markets to enhance the brand awareness and increase sales. Canon is undertaking various innovative marketing strategies and has achieved 60 per cent revenues from its ICP and CSP division. The company, which has earmarked a marketing investment of Rs 120 crore this year, attributed the healthy growth to its aggressive brand building activities and product range introduced during the year. The key focus for the company would be innovative marketing coupled with faster response to the Indian market.

The camcorder range by Canon saw the addition of the Legria HFM 32. The camcorder with the Dual Flash Memory Camcorder features a 64GB internal flash drive and an SD memory card slot in an ultra-sleek, compact and lightweight body. The camcorder features sophisticated features such as Smart Auto "read" the visual components of the scene one is shooting and chooses the best settings.

The announcement also shared Canon India's future plans and strategies, to further capture the Indian market, for the year ahead. The company announced that it is planning to penetrate deeper by tapping the potential of the small town consumer markets. There will be increased focus on tier II & tier III city markets to enhance the brand awareness and increase sales. Canon is undertaking various innovative marketing strategies and has achieved 60 per cent revenues from its ICP and CSP division. The company, which has earmarked a marketing investment of Rs 120 crore this year, attributed the healthy growth to its aggressive brand building activities and product range introduced during the year. The key focus for the company would be innovative marketing coupled with faster response to the Indian market.