CATCH THE REAL JOURNEY OF THE MUSIC ARTISTS & BANDS ON ZOOM TV

Rocking beats and ecstatic crowds at a Live gig, is an experience that always remains with the fans of the tune. But this July, the journey of the musician and his band on the road comes alive on your television screens with the “ON THE ROAD PROJECT” on ZOOM TV. Conceptualised and Developed by Farout Media for broadcast & digital, this high value partnership of music talents Farhan Live, Shankar Eshaan Loy and Vishal & Shekar, thrives on the home grown experience of the artist and his grooving fans at Live Gigs in over (Number) concerts across India.

Kick-starting on 17th July 2015, “On The Road project” captures the true moods of music talents in 8 episodic catch up sessions with singer and performer Farhan Akhtar shedding light on his passion for music, the tunes empowering his soul, performing with his bandmates of Farhan Live and the vested commitment to Live shows. A rollercoaster ride of hopping from town to city, creating enigma with verses and strings and going beyond with artist insight, the show bares the soul of a musician on the road.

A first of its kind programming created by Farout Media, this collaboration once again enables the artist to connect with a new audience on a journey that goes beyond concerts and performances. With this alliance, Farout Media brings alive the fan boy moments for the television viewer and develops a new avenue for music consumption.

Commenting on the launch of “On The Road Project”, Anurag Rao, CEO & Co-Founder, Farout Media said, “Keeping in line to innovative ways of engaging the artist and presenting their creativity, this show is a mini-series with an emphasis on the artists personal story as live touring artist and their bands. This is something the Fans are eager to watch and showcases the efforts, inspirations, trivia and behind the scenes while gigging.  Our vignettes contain extensive following & coverage of gigs over 2 years with the Super Stars and we believe such content introduction in mainstream and digital media open up new channels of music innovation. “

Catch the real journey of the music artists & bands with the series featuring Farhan Akhtar. On Air: 17th July, Friday – 4:00 pm