Conde Nast India Digital launches Mobile (WAP) sites

Sharing his thoughts, Alex Kuruvilla, Managing Director, Condé Nast India, says, "With the increase in smart phone usage and spike in internet access through mobiles, the launch of these WAP sites will further deepen our engagement with consumers who prefer to be updated on the go."

On the launch, Maya Hari, Director Digital, Condé Nast India, shares, "The launch of these portals will bring us closer to our affluent and discerning digital audience. Over 5% of the traffic coming to the Condé Nast India websites has been through mobile phones in the past and we expect this number to grow to a 15% to 20 % range with the launch of the dedicated WAP sites."

Annual, monthly, weekly sponsorships are available to advertisers who wish to engage the audience on the mobile medium. Burberry is the advertising launch partner on these sites.