Twitter's First View empowering brands to take over timelines with video

Twitter introduced First View in India yesterday, an engaging and highly visible way to share one’s brand story with compelling video creative across Twitter’s massive audience. First View empowers Indian businesses of any size to scale their marketing campaigns with video and real-time, public conversations on Twitter. Tata Motors India is among the first advertisers in the region to leverage the feature.

“Audiences today demand video content. With First View, marketers have the ability to connect with their audience through richer forms of communication and creative content, while ensuring that they are constantly top-of-mind on their feeds,” said Maya Hari, Senior Director for Product Strategy & Sales, Asia Pacific, Latin America and Emerging Markets. “First View provides advertisers with the opportunity to own the most valuable ad space on our platform on any given day, expanding their reach within a 24-hour period.”

Premium placement, maximum reach

First View helps marketers achieve significant audience reach with exclusive ownership of Twitter’s most valuable advertising real estate for a 24-hour period. When users first visit the Twitter app or log in to twitter.com, the top ad slot in the timelines will be a Promoted Video from that brand. Now, marketers can tell a powerful visual story across the Twitter audience.

First View is now available in 29 countries, including Asia Pacific markets Australia, India, Indonesia, Japan, Malaysia, Philippines and Singapore.