coto and Pee Safe join hands to Empower Women in Open Dialogues

coto, an exclusive social community platform for women and Pee Safe, India's leading personal hygiene and wellness brand entered a strategic partnership as a step towards normalising discussions and conversations among women about personal care and sexual wellness. This collaboration aims to urge women to have bold conversations on taboo topics pertaining to personal hygiene and wellness without worrying about the likelihood of being judged.

 In today’s day and age, women still feel embarrassed to talk about topics such as menstruation, sexual health amongst other matters of personal hygiene. Moreover, they have diverse healthcare needs and questions for which they are seeking answers. coto and Pee Safe together aspires to drive the importance of women to not ‘Shush themselves’  but have open conversations and receive the required knowledge. To support this endevour,  the community "Pee Room Conversations" by Pee Safe, a dedicated space for women to share experiences, seek advice, and find support is introduced on coto.

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Speaking about the partnership, Tarun Katial, Founder & CEO, coto, said, "At coto, we're committed to purpose-driven collaborations, and our association with Pee Safe will act as a catalyst for breaking barriers and fostering open discussions on women’s personal care and sexual wellness. Women’s health and hygiene has always been a pressing issue that has been brought to the forefront in recent times, however we still have a long way to go.  Our collective efforts will strive to make a difference in this regard through authentic, relevant and knowledge driven conversations.”

Vikas Bagaria, Founder and CEO at Pee Safe, said, "Teaming up with coto, our aim is to encourage and reshape conversations around women's wellness positively. By challenging societal norms, we envision coto as the perfect space that not only encourages discussions but also instills confidence, fostering empowerment and self-care in women.”

 Through the "Pee Room Conversations" community on coto, the platform seeks to offer a responsible and safe virtual environment to women to share knowledge and further build connections.