Croma's Ritesh Ghosal enters two more startups in logistics and communications space

Ritesh Ghosal, the former Croma's chief of marketing and business development, has joined two new startups: Soptle and Cutting Chai Technologies. He left Croma last month to become the Chief Growth Officer of Aasnaa and GRPS Labs, both startups in the insight automation space.
He will be the chief of business and marketing at Soptle, advising the company on customer experience, making the app easy to use, and structuring the selling site, among other things.
He would be the growth adviser at Cutting Chai Technologies, assisting it in packaging its product information offer in a way that a store or mall owner in India would comprehend.
Cutting Chai Technologies, established in Mumbai, offers hyperlocal communication in the retail arena. They correlate a person's interests with their location at a given moment.
Soptle, a Gurugram-based online manufacturer-only marketplace for SMEs, is developing a logistics solution to link merchants in small towns and rural India with regional brands. This guarantees that the most financially stressed customers have access to more affordable solutions.