Crosshairs Communication bags mandate for Nasscom Foundation & 94.3 MY FM
Public relations and social media agency Crosshairs Communication has announced that Nasscom Foundation & 94.3 MY FM has appointed the agency to manage their communication strategy in India. Nasscom foundation is the not-for-profit arm Nasscom that supports innovative initiatives led by technology for making positive social impact and MY FM has become India's leading Local FM Network backed by in-depth market understating and high listenership.
Nasscom Foundation signed a contract with Crosshairs Communication last month and has launched Vodafone Foundation’s ‘Mobile for Good Awards’ (M4G). The Awards recognize and support emerging talent and innovative mobile solutions from NGOs and ‘For profit’ enterprises that facilitate community empowerment and inclusive growth. Apart from M4G Awards, the team at Crosshairs Communication will launch a multi-city campaign to create awareness for various social innovation initiatives.
The agency also bagged the PR mandate for ‘My FM’, owned by the Dainik Bhaskar Group. MY FM is the 4th largest radio network in India spread across the 7 states of Rajasthan, Haryana, Punjab, Gujarat, Maharashtra, Madhya Pradesh and Chhattisgarh. MY FM differentiates itself by offering unique and innovative content that engages and connects with listeners on an emotional level making the brand a household name.
Talking about the association, Stuti Jalan Sureka, Founder & Managing Director, Crosshairs Communication, said, “We are overwhelmed to have two highly regarded clients in our PR portfolio. The team is excited to work with them and look forward to develop successful brand-building exercises, deliver impactful results and showcase our ability to translate real ROI for the brand”
Crosshairs Communication extends its services to a wide range of client network ranging from celebrities, lifestyle, fashion, luxury, F&B to corporate enterprises.