Central Park assigns creative duties to HS Ad India

Central Park, the fastest growing real estate brand has empaneled HS Ad India as their Creative Agency. The Company assigned creative duties to HS Ad India after a rigorous multi-agency pitch process that lasted over two months. HS Ad will look at every aspect of brand building and partner the brand in its next level of growth.

Central Park as a brand owns over 7 million square feet of existing development and another 12 million square feet of planned projects across hospitality, leisure, recreation, commercial and upscale residential developments in some of the most prime locations in Gurgaon, Delhi NCR and Goa. With the launch of 47.5 acres of Central Park Resorts on Sohna Road, Gurgaon, Central Park aims at scaling new heights by blending housing, hospitality and luxury.

Commenting on the association, Mr. Amarjit Bakshi, Managing Director, Central Park said, “We want our communication partners to not just work for projects but also assimilate what our brand stands for and showcase the same in the work. With HS Ads, we not just found the zeal and willingness to go beyond the ordinary but also excellent understanding of where we want to reach and position ourselves as an Ultra-Luxury Real Estate Brand.”

Sukyong Sean Rhee, Managing Director at HS Ad India is very excited at the prospect of including Central Park in the agency’s impressive portfolio of clients. He said, “My objective is to include a mix of Indian and Global clients and emerge as one of India’s leading integrated communication solutions provider. Furthermore, Nitin Makdani, Business Head & VP at HS Ad India will be taking the account forward.”

Central Park has mandated the agency to very clearly focus on brand building and then take the equity forward for developing new project campaigns. This includes Branding, Print Campaigns, OOH, POS and Collaterals, for various new projects, being launched in the near future.

HS Ad, a fully integrated advertising agency, formerly known as LG Ad, is headquartered out of Seoul, South Korea. The New Delhi office is at Jasola and has a team of 84 people from various departments - creative, servicing, planning, studio, print & production. The office manages the entire marketing duties of LG Electronics, besides managing other brands such as Luminous Invertors & Batteries, Johnson Tiles & RAAS Housing Finance.