Dainik Bhaskar puts Maharashtra success case study by IIM Bangalore

 Dainik Bhaskar Group has placed the recently completed classroom case study of Dainik Bhaskar group’s Maharashtra Success aptly titled ‘Aspiring Growth’ for the Industry to analyse and crack. 

The case showcases the fast paced expansion of the group into 13 markets and the successful launch of Divya Marathi in Aurangabad, Maharashtra with a roaring success with 5 editions within such a short span of time. The case leaves the reader with a pertinent question in current scenario ‘WHICH MARKET/ TERRITORY / LANGUAGE SHOULD DAINIK BHASKAR GROUP ENTER NEXT?”

 

The contest will follow a simple 2 stage process. In stage 1; teams registering at Dainikbhaskargroup.com shall send in their summary of recommendation and approach. In Stage 2;  5 to 7 shortlisted teams will then finally make presentation to a jury of Bhaskar team, senior fraternity members and IIM Bangalore professor Ms Seema Gupta who has developed the case.  The winner team stands to get Rs 1,00,000 as prize money.

 

Elaborating on this further, Sanjeev Kotnala, Vice President, Dainik Bhaskar Group said, ‘Before the case was finalised, we had two classroom sessions at IIM Bangalore and the Brand team raised a simple question- what if the case was to be solved by the media-advertising-marketing fraternity. This was the birth of this unique innovative contest. We debated this with Prof Seema Gupta, who has been encouraging and excited by the innovative contest. She agreed that this will make the case that much stronger for future classroom discussions. We as a team are gearing to hear some totally differentiated point of view and approaches- as the professionals working within the industry definitely have an advantage.’ He added ‘The contest is open for registration and 2 people can form a team and register. The contest is open to professionals in Media, advertising, communication and marketing and to students of premier management institutes’