Dhiraj Sanap – A sneak peek into the life & creations of an Indian influencer

Dhiraj Sanap, a popular influencer, has embarked on a journey that can only be described as remarkable. His rise from a micro-influencer to a macro-influencer has been nothing short of awe-inspiring. In just this month alone, his Reels content has garnered 100 million views, a testament to his ability to connect with and captivate audiences on a massive scale.

What sets Sanap apart is not just his impressive viewership, but also his recent foray into the world of cinema. He has accomplished a significant milestone by signing a movie, a testament to his growing influence and versatility as a content creator.

Furthermore, Sanap has had the privilege of collaborating with some of the most renowned brands in the industry. His association with global giants like Google, Gillette, Amazon Prime Video, and Amazon Mini TV is testament to his credibility and reach as an influencer. These collaborations highlight his ability to seamlessly integrate brand messaging into his content while maintaining authenticity and resonance with his audience.

Sanap’s journey is a testament to the power of digital media and influencer marketing in today's world. His ability to engage and inspire millions of viewers, coupled with his impressive collaborations, positions him as a true trailblazer in the world of social media and influencer marketing.

In an exclusive interview with Adgully, influencer Dhiraj Sanap opens up on his recent success on Reels with more than hundred million views in a single month; his foray into cinema; the list of brand endorsements that he has signed up for and much more...

Your recent success on Reels with over 100 million views in a single month is remarkable. Could you tell us more about the content that led to this surge in engagement and what inspired those ideas?

I believe that content is king. When I create content that resonates with my audience, I take great care in how I execute it and strive to be consistent in producing good content. As a content creator, I have various ideas at my disposal, but what truly matters is how I connect those ideas and shape my content in a way that instantly positions my content as relatable and creates hype and engagement. I draw inspiration from observing daily activities on social media or in my life. Whether it's meeting someone I can relate to or watching videos on social media that spark ideas, my inspirations can come from anywhere, everywhere and at any given time of the day.

Signing a movie is a significant achievement. Could you share some details about the film, your role in it, and how this opportunity came about?

I received this opportunity via email from the production company Arth Studioz. In the email, they mentioned that they were interested in casting me in this movie because they liked my content and had seen me creating videos on different occasions in the streets of Lokhandwala and Andheri. Post which, I was invited for an audition by the studio owner and the movie’s director, Mr Sakar Raut. The audition went well, and I was selected to play a significant role in the movie. The movie has a message that is strong and resonates my thinking as well. It’s a theatre film and will be released across India soon. I can't wait to see the reaction of my followers and am really excited to see how this plays out!

Collaborating with renowned brands like Google, Gillette, Amazon Prime Video, and Amazon Mini TV is impressive. How do you approach partnerships with such big names, and what have been some memorable experiences from these collaborations?

I firmly believe that your content represents who you are. The more appealing and high-quality your content is, the more likely brands are to express interest in collaborating with you. When it comes to my experiences collaborating with these brands, each one has been memorable and fun in its own way. It’s almost surreal to think that not too long ago, I started my content creation journey, and now, working with these brands honestly feels like a remarkable achievement.

As an influencer, your audience looks up to you for inspiration. What message or values do you aim to convey through your content and collaborations?

As an influencer, I usually avoid using explicit language and content in my videos since my audience is relatively young, and my intention is to shield them from exposure to such material at their age. Before I started creating content, I found inspiration in many creators. Now, when I meet someone from my fanbase, they tell me that my content inspires them, and that's really gratifying to hear. The central message I aim to convey through my videos and collaborations is that life is like a stage, and we all have our unique roles to play within it.

The world of social media and influencer marketing is constantly evolving. How do you stay updated with the latest trends and adapt your content to meet the changing demands of your audience?

As a content creator and influencer, I absolutely love staying in the loop with the freshest trends! I make it a point to actively connect with my audience, keep my finger on the pulse of industry news, and even collaborate with some incredible fellow creators. This approach allows me to continually fine-tune my content, ensuring it's always on point and perfectly aligned with the evolving tastes of my followers.

Could you share some of the challenges you've faced in your influencer journey and how you overcame them?

In my journey, I've faced my fair share of challenges. One thing I've learned is that you can't always predict what content will strike a chord with your audience and go viral. There have been moments where I poured my heart and soul into creating something, only to see it not perform as expected. On the flip side, there were times when I didn't invest much effort, and it surprisingly took off. It's been quite the rollercoaster ride, to be honest. Another crucial lesson is the importance of taking breaks, not just for myself, but also for fellow content creators and influencers. It helps us recharge and face these unpredictable challenges with a fresh perspective.

Your Instagram feed showcases a mix of lifestyle, fashion, and entertainment content. How do you balance these different aspects of your life and maintain a cohesive online presence?

Maintaining my online presence is a natural extension of my passion for what I do. I genuinely enjoy connecting with my audience on social media, and that enthusiasm keeps me consistent. Recently, I've been exploring travel content as a new avenue, and I'm excited to see where it takes me. If all goes as planned, it might even become a regular feature in my content line-up.

With such a busy schedule, how do you manage your time effectively, ensuring you have enough time for content creation, collaborations, and personal life?

I really think that balancing work and personal life is crucial, and I've thought about it a lot. Some people take breaks to focus on their personal lives, but I love my job, especially creating content, and it's been a big part of how I've grown as a person. My passion for work doesn't get in the way of my personal life; it actually makes it better because it makes me happy to do what I do for a living. I believe in doing work that makes me happy, and for me, that means working around the clock.

What are your future goals and aspirations in the world of entertainment and influencer marketing?

In terms of my future goals, I'm really excited about diving into a mix of acting, writing, and directing projects. One thing I'm definitely not willing to let go of is my presence on social media. It's been a fantastic platform that opened doors for me in the acting world, so I see it as a valuable resource that I want to keep leveraging to its fullest potential while I explore these new creative opportunities.

How can your followers and fans support you in your journey, and what can they expect from you in the coming months?

I truly appreciate my fans for their candid feedback and unwavering support. Their enthusiasm when they enjoy my work and their honesty when they're not thrilled by it keeps me grounded and motivated. In the near future, I'm excited to announce that I'll be starring in a movie, and I'm actively exploring opportunities to collaborate on an engaging web series.