Digital Agency Iffort launches Celebrate Pride AR Filter

June is Pride month. The world celebrates the LGBTQ community by turning up at Pride Parades, celebrating their influence in the world and raising awareness about the issues faced by them.  

Digital agency Iffort is celebrating 50 years of pride by combining their love for creativity and technology. The agency has launched “Celebrating Pride 2019” AR Filter on Facebook to show their support for LGBTQ community. You can click here and let the magic unveil. The rainbow background reflects the colours of gay pride flags and the diversity in LGBTQ community. The peppy music and blinking eyes makes the interaction so enjoyable.

The Celebrating Pride filter was launched not to long ago but the community has already given its blessings.  

In addition to the Pride Filter, they have also created a fun cricket AR Filter to cheer the men in blue to bring back the “Cricket Ka Crown.” Check out the filter at

The future of Facebook & Instagram will be a filtered experience where the real world will be mixed with art and technology. At this year’s F8 conference, Facebook focused prominently on enhancing the AR experience for the users and also announced notable changes to SPARK AR. Since F8 Last year, over 1 billion people interacted with AR. 


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